Data Ethics: What It Is and Why It’s a Competitive AdvantageHow adopting a data ethics code becomes relevant
Posted: Thu Feb 13, 2025 5:29 am
User profiling
What do we mean by “data ethics”? Why is it important to include it in your marketing strategies and how can it be a competitive advantage for companies?
In 2019, the Italian Big Data analytics market reached a value of 1.7 billion euros , up 23% compared to last year, more than double compared to 2015 (790 million euros), from which it experienced an average annual growth of 21.3%. More and more companies have acquired or are trying to acquire advanced knowledge in the use of technologies and skills in Data Science.
This is what emerges from "Strategic Data Science: it's time to grow!" , the research conducted thailand mobile database by the Big Data Analytics & Business Intelligence Observatory of the Politecnico di Milano School of Management that involved over 1,000 CIOs, innovation managers and analytics managers from small, medium and large user organizations and executives from the main companies operating in the procurement market.
Investments in the sector are increasing, particularly those aimed at data integration. This trend reflects the growing centrality of data in the creation of marketing strategies .
A growing number of marketing managers, through their experience in the field, have understood that careful profiling and segmentation of your audience is essential not only in the process of acquiring new traffic and new users, but especially in the valuation and qualification of contacts already acquired , which are those that, if well cultivated by Lead Maturation , are those that potentially have a high CLV rate and continue to bring value to the company.
This realization also emerges in “The CMO Conundrum and the Search for the Marketing Unicorn” , research conducted by WFA – World Federation of Advertisers and 2CV and published in June 2020, which involved nearly 700 marketing executives from around the world who were asked what their most important marketing responsibilities would be in 5 years.
In fact, 6 in 10 marketers (62%) believe that technology and digital marketing platforms already play a key role , while three-quarters (77%) believe the importance of these tools will increase in the future . Additionally, 54% of respondents say that data analytics is an important skill in their role, while 73% believe it will become even more relevant in the years to come.
What do we mean by “data ethics”? Why is it important to include it in your marketing strategies and how can it be a competitive advantage for companies?
In 2019, the Italian Big Data analytics market reached a value of 1.7 billion euros , up 23% compared to last year, more than double compared to 2015 (790 million euros), from which it experienced an average annual growth of 21.3%. More and more companies have acquired or are trying to acquire advanced knowledge in the use of technologies and skills in Data Science.
This is what emerges from "Strategic Data Science: it's time to grow!" , the research conducted thailand mobile database by the Big Data Analytics & Business Intelligence Observatory of the Politecnico di Milano School of Management that involved over 1,000 CIOs, innovation managers and analytics managers from small, medium and large user organizations and executives from the main companies operating in the procurement market.
Investments in the sector are increasing, particularly those aimed at data integration. This trend reflects the growing centrality of data in the creation of marketing strategies .
A growing number of marketing managers, through their experience in the field, have understood that careful profiling and segmentation of your audience is essential not only in the process of acquiring new traffic and new users, but especially in the valuation and qualification of contacts already acquired , which are those that, if well cultivated by Lead Maturation , are those that potentially have a high CLV rate and continue to bring value to the company.
This realization also emerges in “The CMO Conundrum and the Search for the Marketing Unicorn” , research conducted by WFA – World Federation of Advertisers and 2CV and published in June 2020, which involved nearly 700 marketing executives from around the world who were asked what their most important marketing responsibilities would be in 5 years.
In fact, 6 in 10 marketers (62%) believe that technology and digital marketing platforms already play a key role , while three-quarters (77%) believe the importance of these tools will increase in the future . Additionally, 54% of respondents say that data analytics is an important skill in their role, while 73% believe it will become even more relevant in the years to come.