Although Go to Store strategies Although they probably represent one of the contexts in which marketing automation functionalities in the retail sector and customer profiling activities show their full potential, there are two activities in which the contribution of marketing automation can be really crucial: Personalization and automation of quotes and Personalization of in-store appointments .
Let's start with the first one: the personalization and automation of quotes. It spain mobile database is precisely by virtue of the possibility of collecting data and information from multiple sources at the Single Customer View , it is possible, even for salespeople, to access extremely complete and detailed personal files on the individual potential customer: imagine, for example, the products viewed in the online catalog, rather than the purchases previously made at the point of sale or the offers to which he has chosen to adhere.
All this allows you to personalize the offer even when creating the quote or the commercial offer , but not only that: the management of the flow linked to the commercial proposal in this case can be personalized and managed automatically .
From the personalization of the quote to that of the appointment at the point of sale : the information collected online relating to browsing behavior, interests and needs expressed, can be useful to sellers to personalize appointments in detail, in order to improve their efficiency.
Therefore, of course, the information that sellers are able to collect offline can also help enrich the user profile, so much so that it also allows for greater personalization of the online experience .
Precisely in the context of the personalization of the appointment at the point of sale, it seems right to emphasize how this activity can really be fueled by digital campaigns: leads and requests can very well come from the website and solicited precisely with on-site personalization activities .
Behavioral messages, therefore, but above all profiling forms aimed at collecting valuable data and information for the sales staff.