How the pandemic emergency has affected the pet food and animal care sector Market trends
Posted: Thu Feb 13, 2025 5:27 am
Pet Food and Pet Care: A Growing Market Even After Covid-19
even much higher than the actual physiological needs of your pets.
The pet food market has generated a sales growth curve with a trend very similar to that of other sectors – such as, for example, mass distribution and consumer goods.
Also in 2021, the positive trend of the Italian pet food market continues, which in 2020 increased compared to the previous year both in value (+4.2%) and in volumes (+2%), for a total turnover of over 2 billion euros.
This trend reflects another trend that was confirmed bahrain mobile database during the pandemic and seems to remain so in 2021: during the succession of lockdowns, the feeling of loneliness has increased sharply and this has prompted a growing number of people to welcome pets into their homes, which have taken an increasingly important place within families. According to the Assalco (National Association of Companies for the Nutrition and Care of Pets) – Zoomark report , in fact, today in Italy there are over sixty million specimens, including dogs, cats, small mammals, birds, fish and turtles.
On the one hand, Italy sees an aging population, and on the other hand, the uncertainty of the future of the youngest: these two trends have an impact on the one hand on the decrease in births, and on the other hand on the increase in the number of animals entering the family.
In fact, we no longer speak of pet owners, but of "parents", that is, "relatives", who, as such, take care of their four-legged friends as if they were children, also extending to them the habits and lifestyles belonging to the family. Martha Stewart, American entrepreneur and master of the American lifestyle, has drawn up, in collaboration with various experts, a list of pet-related trends that are making their way in the United States . Here are some that are also of interest to Italy:
the growing demand for more natural and high-quality foods ;
an increased demand for “fresh” foods in addition to “dry”, cooked or frozen foods;
more purchases of pet-friendly products for cleaning the home, i.e. which are not harmful to your pet's health and which are adequate for the hygienic and sanitary needs of those who live in contact with an animal;
increase in veterinary insurance .
even much higher than the actual physiological needs of your pets.
The pet food market has generated a sales growth curve with a trend very similar to that of other sectors – such as, for example, mass distribution and consumer goods.
Also in 2021, the positive trend of the Italian pet food market continues, which in 2020 increased compared to the previous year both in value (+4.2%) and in volumes (+2%), for a total turnover of over 2 billion euros.
This trend reflects another trend that was confirmed bahrain mobile database during the pandemic and seems to remain so in 2021: during the succession of lockdowns, the feeling of loneliness has increased sharply and this has prompted a growing number of people to welcome pets into their homes, which have taken an increasingly important place within families. According to the Assalco (National Association of Companies for the Nutrition and Care of Pets) – Zoomark report , in fact, today in Italy there are over sixty million specimens, including dogs, cats, small mammals, birds, fish and turtles.
On the one hand, Italy sees an aging population, and on the other hand, the uncertainty of the future of the youngest: these two trends have an impact on the one hand on the decrease in births, and on the other hand on the increase in the number of animals entering the family.
In fact, we no longer speak of pet owners, but of "parents", that is, "relatives", who, as such, take care of their four-legged friends as if they were children, also extending to them the habits and lifestyles belonging to the family. Martha Stewart, American entrepreneur and master of the American lifestyle, has drawn up, in collaboration with various experts, a list of pet-related trends that are making their way in the United States . Here are some that are also of interest to Italy:
the growing demand for more natural and high-quality foods ;
an increased demand for “fresh” foods in addition to “dry”, cooked or frozen foods;
more purchases of pet-friendly products for cleaning the home, i.e. which are not harmful to your pet's health and which are adequate for the hygienic and sanitary needs of those who live in contact with an animal;
increase in veterinary insurance .