All products in the same style and one direction - a homogeneous line
Posted: Thu Feb 13, 2025 4:42 am
Horizontal and vertical
The first contains all the products inside the matrix. The matrix is built to fully satisfy the buyer. As an example of a product line, we will give an offer of an electronics store: smartphones, accessories (cases, headphones), insurance services, seller's warranty.
For each type, a complex of services can be built vertically. The vertical will depend on the cost of goods in the category. The client will be able to choose a product line based on their budget.
Wide and narrow
The company's lines represent different types of products united by one theme. For example, Samsung offers a wide variety of electronics products. This is a broad type.
The watch company Audemars Piguet specializes only in watches, focuses on their improvement and presents the second typology of lines - narrow.
Static and dynamic
The line can be static. For example, the main product's characteristics hardly change, additional products are released irregularly. Coca-Cola sells according to this principle.
The dynamic type is characterized by constant changes in the range of goods, an increase in their number. Companies are constantly developing new products, monitoring market trends. This type corresponds to the technology company - Huawei.
Homogeneous and heterogeneous
A homogeneous product line includes products that are similar in style peru phone number list quality, and price. For example, a company produces orthopedic shoes that have a single concept and similar design. A heterogeneous line, on the contrary, represents an assortment in different price ranges and different focuses. Here we can draw an analogy with Nestle, whose brands produce products from chocolate to pet food with their own lines.
For mass and narrow audiences
For example, food products are most often targeted at a broad audience and are distinguished by the breadth of their product lines. There are also brands that operate in a narrow niche and target a small segment of the audience. Their product lines generate profits by using, for example, natural materials, rare components, or a special type of production.
The company manufactures items from a special type of wood.
For global and local market
The first type of companies sell their product line to the global market. At the same time, the products in the line do not change in any way depending on the country. Others do the same, but sell products only on the local market: within one region.
The first contains all the products inside the matrix. The matrix is built to fully satisfy the buyer. As an example of a product line, we will give an offer of an electronics store: smartphones, accessories (cases, headphones), insurance services, seller's warranty.
For each type, a complex of services can be built vertically. The vertical will depend on the cost of goods in the category. The client will be able to choose a product line based on their budget.
Wide and narrow
The company's lines represent different types of products united by one theme. For example, Samsung offers a wide variety of electronics products. This is a broad type.
The watch company Audemars Piguet specializes only in watches, focuses on their improvement and presents the second typology of lines - narrow.
Static and dynamic
The line can be static. For example, the main product's characteristics hardly change, additional products are released irregularly. Coca-Cola sells according to this principle.
The dynamic type is characterized by constant changes in the range of goods, an increase in their number. Companies are constantly developing new products, monitoring market trends. This type corresponds to the technology company - Huawei.
Homogeneous and heterogeneous
A homogeneous product line includes products that are similar in style peru phone number list quality, and price. For example, a company produces orthopedic shoes that have a single concept and similar design. A heterogeneous line, on the contrary, represents an assortment in different price ranges and different focuses. Here we can draw an analogy with Nestle, whose brands produce products from chocolate to pet food with their own lines.
For mass and narrow audiences
For example, food products are most often targeted at a broad audience and are distinguished by the breadth of their product lines. There are also brands that operate in a narrow niche and target a small segment of the audience. Their product lines generate profits by using, for example, natural materials, rare components, or a special type of production.
The company manufactures items from a special type of wood.
For global and local market
The first type of companies sell their product line to the global market. At the same time, the products in the line do not change in any way depending on the country. Others do the same, but sell products only on the local market: within one region.