7 types of needs according to Maslow
Posted: Thu Feb 13, 2025 3:22 am
Identifying hidden needs is very important for sales and marketing, as it will help increase the average check or encourage the customer to make an additional purchase.
Maslow's hierarchy of needs is a theoretical model that describes what needs are, from basic to higher-order needs. This concept will help classify needs, understand customer motivation, and their behavior when making decisions about purchasing a product.
The first level of the pyramid is the basic needs that a person always wants to satisfy. But the higher the level, the more complex the needs, the fewer people strive to satisfy them.
Maslow's pyramid is used to consider what customer needs need to be met at macedonia phone number list each level. This is useful not only for developing a product or goods, but also for their promotion and sales.
You can learn more about using Maslow's pyramid in our blog article on the website " Maslow's Pyramid: How the Hierarchy of Human Needs Works ."
Methods for identifying customer needs
There are different methods for studying pain. The choice of a technique for identifying customer needs will depend on the characteristics of the target audience , service, product, or commodity. Most often, these methods are combined to identify pain: asking questions, studying positive and negative reviews, conducting surveys and research, creating a needs map, and studying analytics in CRM.
SPIN
The SPIN method is an approach that will help to identify the main needs in the sales process. When identifying needs, sellers should ask the buyer several types of questions. They allow you to study the client's pain points in more depth, and sometimes even formulate needs. For a detailed analysis of needs, questions are asked in turn: from situational to guiding.
Maslow's hierarchy of needs is a theoretical model that describes what needs are, from basic to higher-order needs. This concept will help classify needs, understand customer motivation, and their behavior when making decisions about purchasing a product.
The first level of the pyramid is the basic needs that a person always wants to satisfy. But the higher the level, the more complex the needs, the fewer people strive to satisfy them.
Maslow's pyramid is used to consider what customer needs need to be met at macedonia phone number list each level. This is useful not only for developing a product or goods, but also for their promotion and sales.
You can learn more about using Maslow's pyramid in our blog article on the website " Maslow's Pyramid: How the Hierarchy of Human Needs Works ."
Methods for identifying customer needs
There are different methods for studying pain. The choice of a technique for identifying customer needs will depend on the characteristics of the target audience , service, product, or commodity. Most often, these methods are combined to identify pain: asking questions, studying positive and negative reviews, conducting surveys and research, creating a needs map, and studying analytics in CRM.
SPIN
The SPIN method is an approach that will help to identify the main needs in the sales process. When identifying needs, sellers should ask the buyer several types of questions. They allow you to study the client's pain points in more depth, and sometimes even formulate needs. For a detailed analysis of needs, questions are asked in turn: from situational to guiding.