In other words, with digital marketing you start to think not only about selling more and more, but about listening to the customer and satisfying their needs with what they want and need, in order to attract them and build loyalty. In short, you will say that all this also has the ultimate goal of selling more. Of course it does.
Below we tell you a little more about the major differences between digital marketing and traditional media:
There is no doubt that social media has marked a usa mobile database turning point in the history of communication and, above all, in marketing. Nowadays, if you are not on the network, you do not exist, or at least many people will doubt that you really exist. Of course, you are not going to be there just to appear, you must study your audience to see if it is profitable for you to appear, since not all social networks work in the same way, and your audience uses each one with different intentions.
Previously, when you wanted to advertise a product or service, you usually used traditional media to reach a larger audience. But the disadvantage of this way of communicating was that the message sent was unidirectional. There was no feedback from the user or a truly reliable way to measure the results, but that is another topic that we will also talk about in the future.
Nowadays, that has changed a lot, because with social networks or websites, you can be in constant interaction with your audience and listen to their opinions, ideas and needs. And that is the key to doing good business and knowing the needs and opinions of your audience through the Internet.