Customer-oriented business
Posted: Wed Feb 12, 2025 8:39 am
Types of customer focus
Customer focus can be divided into two main types: employee (internal) and business (external). Let's talk about each category in more detail.
Customer focus of the employee
The first person who influences the quality of interaction with the client is the manager who communicates with him. Therefore, the head of the company must pay attention to internal customer focus. Here, the following aspects of working with employees play a major role:
Training for the sales department.
Employee motivation.
Corporate culture of the company.
Feedback from employees.
It is important that the seller follows the rules of communication with clients. The client's requests should be a priority for him, even if they sometimes do not correspond to corporate interests.
Sales managers who are customer-oriented usually sell more. They have a loyal cameroon phone number list and regular customer base. That is why companies often remind their employees that it is the customer who pays the money, not the manager.
External customer focus is an approach in which the company primarily seeks to work with customers on a long-term basis. The policy of such companies involves sales scripts or clear rules for communicating with customers. For example, the regulations may specify how to greet customers when entering the store: a smile, eye contact, and personal address by name if the customer is known.
But it's not all about instructions. It's important for managers to teach their employees how to communicate with customers correctly.
External customer focus means that the company strives for long-term relationships with customers.
Remember: you need to take care of your customers without forgetting about your employees. A successful company knows how to combine external and internal customer focus. This helps to simultaneously satisfy the needs of both customers and team members.
Principles of customer focus
Customer focus can be divided into two main types: employee (internal) and business (external). Let's talk about each category in more detail.
Customer focus of the employee
The first person who influences the quality of interaction with the client is the manager who communicates with him. Therefore, the head of the company must pay attention to internal customer focus. Here, the following aspects of working with employees play a major role:
Training for the sales department.
Employee motivation.
Corporate culture of the company.
Feedback from employees.
It is important that the seller follows the rules of communication with clients. The client's requests should be a priority for him, even if they sometimes do not correspond to corporate interests.
Sales managers who are customer-oriented usually sell more. They have a loyal cameroon phone number list and regular customer base. That is why companies often remind their employees that it is the customer who pays the money, not the manager.
External customer focus is an approach in which the company primarily seeks to work with customers on a long-term basis. The policy of such companies involves sales scripts or clear rules for communicating with customers. For example, the regulations may specify how to greet customers when entering the store: a smile, eye contact, and personal address by name if the customer is known.
But it's not all about instructions. It's important for managers to teach their employees how to communicate with customers correctly.
External customer focus means that the company strives for long-term relationships with customers.
Remember: you need to take care of your customers without forgetting about your employees. A successful company knows how to combine external and internal customer focus. This helps to simultaneously satisfy the needs of both customers and team members.
Principles of customer focus