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Make the content diverse

Posted: Wed Feb 12, 2025 8:20 am
by Joywtome231
Why create a content plan
Let's consider why it is important to maintain a content plan and why it is needed.

Ensure regular content release
To promote your product and stay in front of your target audience, you need to publish content regularly. A plan will help ensure that you post on a consistent basis.

When content is published haphazardly, it risks becoming monotonous and uninteresting. For example, a group will have many posts about promotions and discounts and nothing about the useful properties of the product.

A plan helps diversify topics and directions. You will be able to evenly distribute content types and publish posts that will reveal your product in different ways.

Organize the team's work
In many companies, content production is a multi-stage process. For example, an bulgaria phone number list editor plans topics, authors write articles, designers prepare materials for posts. A content plan will help track and control all these stages.

Distribute resources
A content plan helps to distribute the team's resources and calculate time wisely. Some content requires more effort to create, while other topics and posts are easier to compose. When there is enough time to prepare content, you can devote more time to developing interesting topics and developing the blog.

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Lead the client through the sales funnel
For example, an English language school plans to sell a new course before the new academic year. The content strategy involves a series of posts. The following publication plan is possible: