Lazada's continued focus on customer satisfaction and its
Posted: Wed Feb 12, 2025 6:21 am
As Lazada’s reputation grew, it attracted significant investment from well-known global players, including Alibaba Group. Alibaba Group first invested in Lazada in 2016, acquiring 51% of the company for $1 billion.
This strategic partnership with Alibaba brought not only financial backing, but also access to Alibaba's expertise and global network, allowing Lazada to accelerate its growth and expand its product offerings. Alibaba later increased its stake in the company to 83% with an additional $1 billion investment .
With Alibaba’s support, Lazada continued to innovate and diversify its business model. The company truemoney data introduced several initiatives to enhance the customer experience, such as LazMall, a platform for authorized brand stores, and Lazada Wallet, a digital payment solution. Lazada also ventured into new sectors, including grocery delivery and ride-hailing, to tap into the growing demand for on-demand services in the region.
dedication to providing a seamless online shopping experience paid off. The company experienced significant growth in terms of both customer base and revenue.
This strategic partnership with Alibaba brought not only financial backing, but also access to Alibaba's expertise and global network, allowing Lazada to accelerate its growth and expand its product offerings. Alibaba later increased its stake in the company to 83% with an additional $1 billion investment .
With Alibaba’s support, Lazada continued to innovate and diversify its business model. The company truemoney data introduced several initiatives to enhance the customer experience, such as LazMall, a platform for authorized brand stores, and Lazada Wallet, a digital payment solution. Lazada also ventured into new sectors, including grocery delivery and ride-hailing, to tap into the growing demand for on-demand services in the region.
dedication to providing a seamless online shopping experience paid off. The company experienced significant growth in terms of both customer base and revenue.