Digital advertising: what it is and the 8 basic formats
This is a search field with a suggestion function attached.
Look for
There are no suggestions because the search field is empty.
HomeBlogThe 8 digital advertising formats that you should not lose sight of
By David Tomas
Digital advertising is gaining more and more ground in companies. There are sectors that are almost impossible to conceive outside the online environment, such as travel and hotel bookings or the consumption of films and series on demand. There is no doubt that the different formats of digital advertising are increasingly taking centre stage in marketing strategies .
But what exactly is digital advertising? What are the most profitable types of ads? What formats can give me the best results? Which ones exist?
To shed some light on the hr directors email list matter, here I am going to explain what digital advertising is and the 8 formats that you should not lose sight of.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
What is digital advertising?
Digital advertising is all those paid dissemination, promotion and communication techniques of a company or brand that are launched in the digital environment. The Internet provides us with different types of channels and platforms that help us reach our potential audience. In addition, one of the differential factors of digital advertising versus offline advertising is the great capacity for segmentation and truly reaching those people who may be interested in our service or product.
Current examples of digital ads include dynamic banners that appear on various pages or applications. These can range from simple images with a 1:1 ratio to more eye-catching formats such as billboard ads that occupy the entire top of a page, or background takeovers , which are very common on news portals. On video platforms such as YouTube , audiovisual ads continue to be essential, with formats such as bumper ads standing out , videos of just 6 seconds that are ideal for transmitting quick and effective messages. We also find interactive ads on social networks, such as shoppable ads on Instagram, which allow you to buy directly from the post.