The value of information
Posted: Wed Feb 12, 2025 5:26 am
Another great advantage of BI software is, as we mentioned, knowing even better the processes that encompass your business.
BI software is a good solution for those who want to improve decision-making and understand issues related to productivity, work processes and employees.
This helps improve the business by starting directly from the base and considering the linkedin data operational processes.
BI software allows you to see problems, for example.
And it's worth looking into business analytics software if you have a company that can be considered a new entity, or if you're going through significant changes and need to anticipate new business opportunities.
In such cases, BA software will help you by providing past data, current information, and projecting trends.
With this, you are better able to opt for the appropriate changes.
BA is a solution if you want to analyze your company, your market or your industry with a dual objective: optimize current performance and predict business trends to help you stay competitive in the future.
Let's summarize. The difference between BI and BA is clear:
Business Intelligence uses data from the past and also current data to optimize the present moment and achieve success .
Business Analytics uses data from the past and analyzes the present to prepare businesses for the future .
Did you learn what BI is? Now that we have a lot of context (look at that all-important word popping up again!), it’s time to relate all of that to content marketing.
Data, information, meta-information, interpretation... this is nothing new to us.
To get the job done in content marketing, we need inputs to work with.
BI software is a good solution for those who want to improve decision-making and understand issues related to productivity, work processes and employees.
This helps improve the business by starting directly from the base and considering the linkedin data operational processes.
BI software allows you to see problems, for example.
And it's worth looking into business analytics software if you have a company that can be considered a new entity, or if you're going through significant changes and need to anticipate new business opportunities.
In such cases, BA software will help you by providing past data, current information, and projecting trends.
With this, you are better able to opt for the appropriate changes.
BA is a solution if you want to analyze your company, your market or your industry with a dual objective: optimize current performance and predict business trends to help you stay competitive in the future.
Let's summarize. The difference between BI and BA is clear:
Business Intelligence uses data from the past and also current data to optimize the present moment and achieve success .
Business Analytics uses data from the past and analyzes the present to prepare businesses for the future .
Did you learn what BI is? Now that we have a lot of context (look at that all-important word popping up again!), it’s time to relate all of that to content marketing.
Data, information, meta-information, interpretation... this is nothing new to us.
To get the job done in content marketing, we need inputs to work with.