Lead Generation and Customer Experience
Posted: Wed Feb 12, 2025 4:55 am
As you can see in the email journey example below, BeenVerified creates awareness around a specific issue – in this case, identity theft – without specifically promoting the brand itself. This email could have been preceded by a welcome email triggered by someone signing up for the email list. Then this email could be followed by a newsletter that shares industry updates and top tips. The goal is to help the email recipient understand that there’s a problem that needs to be solved – and begin to position BeenVerified as the solution, which will be tackled during the next stage.
email-journey-example-awareness-stageSiteGround-Email-Marketing-Welcome-Emails2. ConsiderationSo you’ve created a bit of awareness. Customers know that a problem exists, and that you might have some cyprus whatsapp data solutions. This is the consideration stage – when those potential customers begin evaluating their options and comparing solutions. With that in mind, emails at this stage should provide compelling reasons to choose your brand while more concretely addressing pain points and answering questions as they relate to your own offering. Emails at this stage might include: Product comparisonsCase studies or testimonialsLimited-time offers or free trialsAn email at the consideration stage might showcase customer testimonials with a subject line like, “Why Professionals Choose Our Productivity App,” which can help sway hesitant leads by offering social proof and highlighting unique benefits.
See how at this stage the message has become more promotional? It’s not simply about speaking to the customer’s problem, but how and why you as a business can solve it.In the example below, the simple text email from Canva taps into the consideration stage by offering up helpful, but not promotional information when it comes to creating ads. Canva could then follow this email with an offer for a free trial of their premium service, encouraging further consideration by the customer.email-journey-example-consideration-stageThen, let’s say the customer participates in a free trial.
email-journey-example-awareness-stageSiteGround-Email-Marketing-Welcome-Emails2. ConsiderationSo you’ve created a bit of awareness. Customers know that a problem exists, and that you might have some cyprus whatsapp data solutions. This is the consideration stage – when those potential customers begin evaluating their options and comparing solutions. With that in mind, emails at this stage should provide compelling reasons to choose your brand while more concretely addressing pain points and answering questions as they relate to your own offering. Emails at this stage might include: Product comparisonsCase studies or testimonialsLimited-time offers or free trialsAn email at the consideration stage might showcase customer testimonials with a subject line like, “Why Professionals Choose Our Productivity App,” which can help sway hesitant leads by offering social proof and highlighting unique benefits.
See how at this stage the message has become more promotional? It’s not simply about speaking to the customer’s problem, but how and why you as a business can solve it.In the example below, the simple text email from Canva taps into the consideration stage by offering up helpful, but not promotional information when it comes to creating ads. Canva could then follow this email with an offer for a free trial of their premium service, encouraging further consideration by the customer.email-journey-example-consideration-stageThen, let’s say the customer participates in a free trial.