By staying on top of Site B’s press releases.
Posted: Wed Feb 12, 2025 4:31 am
Competitors created landing pages shortly after Site B issued a press release, while Site B didn’t have a landing page until the actual product launch. Once this was realized, being first to publish became a key factor. And because Site B is an enterprise site, and the process of changing this is inherently time-consuming, other technical and content optimizations for the page templates occur concurrently, so that there is minimal technical optimization and content on those pages by the time the first publishing process takes shape.
Site B is now creating product landing pages at the uae number data of the press release, with links to the landing pages in those press releases that are picked up by news outlets, giving Site B the first page and the first link, and it is building more links than their top competitor 80% of the time in the first 7 days.
Site B did not audit the site and suggest a strategy simply by checking the list of technical optimizations prioritized by the SEO tool or ranking factors , but instead took a more calculated approach, combining the most prioritized technical and content optimizations, based on what was happening in the competitive landscape. In this case, optimizing the site itself without understanding the competitive landscape would give competitors, who also have optimized sites with a lot of content, a leg up because they were cited (linked to) and picked up by Google first.
Site B is now creating product landing pages at the uae number data of the press release, with links to the landing pages in those press releases that are picked up by news outlets, giving Site B the first page and the first link, and it is building more links than their top competitor 80% of the time in the first 7 days.
Site B did not audit the site and suggest a strategy simply by checking the list of technical optimizations prioritized by the SEO tool or ranking factors , but instead took a more calculated approach, combining the most prioritized technical and content optimizations, based on what was happening in the competitive landscape. In this case, optimizing the site itself without understanding the competitive landscape would give competitors, who also have optimized sites with a lot of content, a leg up because they were cited (linked to) and picked up by Google first.