Replace it with a frenzy of relevant keywords and titles.
Posted: Wed Feb 12, 2025 4:06 am
This is true no matter what you’re trying to rank for. I don’t care if it’s blue sneakers or men’s watches or B2B SaaS products. Google cares a lot about whether the content solves the searcher’s query. Relevant topics, relevant keywords are often associated with big ranking improvements when we see people act on them.
I was talking to an SEO a few weeks ago who did this. They taiwan number data did an audit of their site, found 5 to 10 terms that they felt were missing from the content, intelligently added them to the content, added them to the content in a way that was actually descriptive and useful, and then they saw that nothing else in the rankings, nothing else worked. Really, really impressive stuff.
So take some of these dino tactics, try retiring them and replacing them with some of these modern methods, and see if your results don't improve too. Look forward to your thoughts on other dino tactics in the comments. We'll see you again next week for another edition of Whiteboard Friday. Take care.
The short version of this post: Project management is a crucial part of our work as marketers, but planning and visualizing projects over time can be difficult, so I created a set of Google Sheets to make this task easier for you.
I've found this system useful in many ways, so I'm sharing my templates here in case it makes your day a little shorter. I'll start with a brief overview of what Sheets do, but in the last part of this post I'll also go into more depth about how they work so you can modify them to suit your needs.
I was talking to an SEO a few weeks ago who did this. They taiwan number data did an audit of their site, found 5 to 10 terms that they felt were missing from the content, intelligently added them to the content, added them to the content in a way that was actually descriptive and useful, and then they saw that nothing else in the rankings, nothing else worked. Really, really impressive stuff.
So take some of these dino tactics, try retiring them and replacing them with some of these modern methods, and see if your results don't improve too. Look forward to your thoughts on other dino tactics in the comments. We'll see you again next week for another edition of Whiteboard Friday. Take care.
The short version of this post: Project management is a crucial part of our work as marketers, but planning and visualizing projects over time can be difficult, so I created a set of Google Sheets to make this task easier for you.
I've found this system useful in many ways, so I'm sharing my templates here in case it makes your day a little shorter. I'll start with a brief overview of what Sheets do, but in the last part of this post I'll also go into more depth about how they work so you can modify them to suit your needs.