What are competitor customers unhappy with?
Posted: Tue Feb 11, 2025 7:25 am
The most sophisticated agencies will know better. They see a competitor review audit for what it is: an opportunity to gain insight, clarity and intelligence from your most hated competitors. Because a competitor audit shows you:
Your opponent's desires, goals, fears, and frustrations
The underlying issues and challenges that cost belarus number data competitors leads, sales, and revenue.
The objections and risks that prevent their prospects from buying.
Customer perception in the market
Why do customers choose to work with your competitors specifically?
What consumers want (but aren't getting) from your competitors
What needs to be done to grow your business quickly.
Their customer knowledge/sophistication level
Changes in your competitor's business (past, present and future)
These details are a rare opportunity in the right hands — they are an indispensable tool for local search agencies and their clients. It’s a straightforward way to learn about your competitor’s deepest and darkest secrets: you have literal competitive intelligence from their customer’s perspective.
Before you start your audit...
You’ll want to review the top three competitors in your local market. There are two ways to approach this. If you’re part of a small local market or you already have a list of competitors, start there. What if you’re a new business and you’re not yet fully established in your local market? Which competitors should you audit?
Your opponent's desires, goals, fears, and frustrations
The underlying issues and challenges that cost belarus number data competitors leads, sales, and revenue.
The objections and risks that prevent their prospects from buying.
Customer perception in the market
Why do customers choose to work with your competitors specifically?
What consumers want (but aren't getting) from your competitors
What needs to be done to grow your business quickly.
Their customer knowledge/sophistication level
Changes in your competitor's business (past, present and future)
These details are a rare opportunity in the right hands — they are an indispensable tool for local search agencies and their clients. It’s a straightforward way to learn about your competitor’s deepest and darkest secrets: you have literal competitive intelligence from their customer’s perspective.
Before you start your audit...
You’ll want to review the top three competitors in your local market. There are two ways to approach this. If you’re part of a small local market or you already have a list of competitors, start there. What if you’re a new business and you’re not yet fully established in your local market? Which competitors should you audit?