And payment platforms can be
Posted: Tue Feb 11, 2025 5:39 am
The new podcast platform Spotify is shaking up the market. Although Apple still accounts for the largest proportion of the podcast market other new platforms are not far behind. The most talked about is Spotify’s strategy of focusing on podcast operations in . Spotify made a big move early last year to acquire the podcast creator gimlet and the creation tool anchor and has accumulated more than programs.
The most listened to on spotify are comedy society and malaysia telegram data culture crime stories news and fitness. Some comments originally predicted that it would be difficult for Spotify to promote this advertising business because compared with other advertising formats such as outdoor billboards and audio-visual advertisements the scope and extent of the impact of podcasts on the audience is still very limited and it also depends on the listeners who are interested in choosing the topic to hear the advertisement.
Moreover if the audience is interested in the information they cannot click on the link immediately like visual advertisements. Most of them can only learn more by searching keywords on their own. In June Spotify announced that it would allow advertisers to place ads based on target audiences. In other words it has more accurate segmentation based on the huge music audience listening data allowing advertisers to have a better two-way link between content and audience interests.
The most listened to on spotify are comedy society and malaysia telegram data culture crime stories news and fitness. Some comments originally predicted that it would be difficult for Spotify to promote this advertising business because compared with other advertising formats such as outdoor billboards and audio-visual advertisements the scope and extent of the impact of podcasts on the audience is still very limited and it also depends on the listeners who are interested in choosing the topic to hear the advertisement.
Moreover if the audience is interested in the information they cannot click on the link immediately like visual advertisements. Most of them can only learn more by searching keywords on their own. In June Spotify announced that it would allow advertisers to place ads based on target audiences. In other words it has more accurate segmentation based on the huge music audience listening data allowing advertisers to have a better two-way link between content and audience interests.