This company uses remarketing to instill fear
Posted: Tue Feb 11, 2025 4:53 am
HubSpot : This company uses its remarketing campaigns to deal with potential objections when making sales.
Best Buy : The strategy involves reminding users that they still have products in their shopping cart.
ShopBop – Highly personalized banner ads are offered, specifically showing users the items they’ve already been looking at on the web.
Expedia : of shortage, and regularly launches these last-minute deals to users who have already visited the site, offering 50% off travel.
These strategies resulted in CTR (Click Through Rate) increases of 76% compared to regular non-targeted ads, resulting in a significant increase in conversions and ROI.
Meta Ads (Formerly Facebook Ads)
The famous Japanese car manufacturer, Toyota , made heavy romania mobile database use of a Facebook Ads campaign (now Meta Ads ) when it launched its RAV4 Hybrid model in Italy back in 2018. The sources of its success were due to a large and extensive segmentation of audiences and the use of high-quality audiovisual content, reaching more than 2,500 potential customers, of which 59% requested test drives of the vehicle.
Dynamic Remarketing
Trendyol , a well-known mobile e-commerce company and one of the largest in Turkey, achieved a 70% increase in ROI using dynamic remarketing for apps. The strategy focused on creating responsive ads for:
Attract valuable users back
Get more traffic and customers
Improve click-through rate and conversion rate
Boosting ROI
The results were clear: clicks increased by 140%, conversion rates rose by 20%, and CPC (cost per click) dropped by 28%. In addition, app traffic from Google tripled.
Best Buy : The strategy involves reminding users that they still have products in their shopping cart.
ShopBop – Highly personalized banner ads are offered, specifically showing users the items they’ve already been looking at on the web.
Expedia : of shortage, and regularly launches these last-minute deals to users who have already visited the site, offering 50% off travel.
These strategies resulted in CTR (Click Through Rate) increases of 76% compared to regular non-targeted ads, resulting in a significant increase in conversions and ROI.
Meta Ads (Formerly Facebook Ads)
The famous Japanese car manufacturer, Toyota , made heavy romania mobile database use of a Facebook Ads campaign (now Meta Ads ) when it launched its RAV4 Hybrid model in Italy back in 2018. The sources of its success were due to a large and extensive segmentation of audiences and the use of high-quality audiovisual content, reaching more than 2,500 potential customers, of which 59% requested test drives of the vehicle.
Dynamic Remarketing
Trendyol , a well-known mobile e-commerce company and one of the largest in Turkey, achieved a 70% increase in ROI using dynamic remarketing for apps. The strategy focused on creating responsive ads for:
Attract valuable users back
Get more traffic and customers
Improve click-through rate and conversion rate
Boosting ROI
The results were clear: clicks increased by 140%, conversion rates rose by 20%, and CPC (cost per click) dropped by 28%. In addition, app traffic from Google tripled.