For example, let's say you search for "how to run a marathon
Posted: Sun Feb 09, 2025 6:57 am
Publish long content
The first result you click on is a 300-word post. This answers your question to some extent… but you want more.
Pogosticking
So you click the back button to find something better Google calls this "Pogo-sticking," as you may remember.
This time you hit the jackpot.
You find a comprehensive guide covering morocco mobile database everything you need to know about running a marathon.
Publish comprehensive guides
It would be much harder if those 2,000 words were presented as a giant wall of text.
Luckily, there’s an easy way to fix this: subheadings.
Subheadings divide your content into visually appealing sections. This improves readability and therefore increases time on site.
I use a lot of subheadings on Backlinko for this reason:
Break up content into chunks
Specifically, I'm trying to add a subheading for every 200 words of content.
Pro Tip: Avoid boring subheadings like “Backhand Exercises” or “Stay Hydrated.” Instead, make your subheadings emotionally charged. For example: “Benefits of 3 Easy Backhand Exercises” and “New Research Shows How to Stay Hydrated.
The first result you click on is a 300-word post. This answers your question to some extent… but you want more.
Pogosticking
So you click the back button to find something better Google calls this "Pogo-sticking," as you may remember.
This time you hit the jackpot.
You find a comprehensive guide covering morocco mobile database everything you need to know about running a marathon.
Publish comprehensive guides
It would be much harder if those 2,000 words were presented as a giant wall of text.
Luckily, there’s an easy way to fix this: subheadings.
Subheadings divide your content into visually appealing sections. This improves readability and therefore increases time on site.
I use a lot of subheadings on Backlinko for this reason:
Break up content into chunks
Specifically, I'm trying to add a subheading for every 200 words of content.
Pro Tip: Avoid boring subheadings like “Backhand Exercises” or “Stay Hydrated.” Instead, make your subheadings emotionally charged. For example: “Benefits of 3 Easy Backhand Exercises” and “New Research Shows How to Stay Hydrated.