Understanding the Different Types of Internal Links
Posted: Sat Feb 08, 2025 10:11 am
This might entail taking users to a product page where they can purchase something mentioned in a buying guide, or to another piece of content that expands on a certain topic.
From increasing average time on site to driving user purchases, internal links can be leveraged to improve your user experience, which in turn improves your overall search performance.
There are two main types of internal links: navigational and contextual. Let’s look at both.
Navigation Internal Links
Navigation links usually make up the main navigation structure of a website. They are usually implemented site-wide and their main purpose is to help users find what they are looking for.
You can find them in the site's main menu:
Boohoo’s navigation menu
Or in the footer algeria mobile database of your site:
Amazon Sidebar
Or, in Amazon’s case, in the sidebar:
Contextual Internal Linking
They are there to make the customer journey as easy as possible.
Contextual Internal Linking
Contextual internal links are usually placed within the main content of the page.
For example, an e-commerce store might include links like this:
Contextual Internal Linking
Links within the text that point to other related pages are called contextual internal links.
Contextual internal links in body copy
Pay attention to the prominence and ultimate clickability of contextual links, as well as how intuitive navigational links are to provide the most value to your website.
From increasing average time on site to driving user purchases, internal links can be leveraged to improve your user experience, which in turn improves your overall search performance.
There are two main types of internal links: navigational and contextual. Let’s look at both.
Navigation Internal Links
Navigation links usually make up the main navigation structure of a website. They are usually implemented site-wide and their main purpose is to help users find what they are looking for.
You can find them in the site's main menu:
Boohoo’s navigation menu
Or in the footer algeria mobile database of your site:
Amazon Sidebar
Or, in Amazon’s case, in the sidebar:
Contextual Internal Linking
They are there to make the customer journey as easy as possible.
Contextual Internal Linking
Contextual internal links are usually placed within the main content of the page.
For example, an e-commerce store might include links like this:
Contextual Internal Linking
Links within the text that point to other related pages are called contextual internal links.
Contextual internal links in body copy
Pay attention to the prominence and ultimate clickability of contextual links, as well as how intuitive navigational links are to provide the most value to your website.