If you sell to businesses:
Posted: Thu Feb 06, 2025 8:25 am
B2C Mobile Apps – You’re most likely to have success with InstagramFB Ads and Apple Search . You may have success with Snapchat Ads , TapJoy , and Referrals.
B2C SaaS Applications - You are most likely to succeed with Facebook ads, content, and product-led growth. You may have success with Google Ads and partnerships.
Brick and mortar — You’re most likely to have success with Facebook Ads , Instagram Ads , Yelp Ads , and PR. You may have success with Snapchat Ads , Google Ads , Google Display Ads , and affiliate programs.
Don't be overwhelmed by these links. Ignore them for now. This manual will guide you through many of these concepts in the pages that follow.
B2B Companies
Niche B2B with high average revenue ARPU – Startups in this finland mobile database category charge $10K+ per year for enterprise software. You are most likely to succeed in sales outreach, inbound, and networking, and you are likely to generate leads through content, webinars, partnerships, Facebook ads, Google ads , and LinkedIn ads . You are likely to succeed with Instagram ads .
Broad B2B, Medium ARPU – This type of startup uses small business software and charges $150 per month. The previous paragraph applies here too – with one tweak: you might put more emphasis on advertising and content rather than sales.
Niche B2B with low ARPU - for example, a software tool for app developers that costs $25month. If you are this kind of person, maybe rethink your business if you want to make more than $2 millionyear, because you are facing an uphill battle. Niche B2B businesses with low ARPU can neither afford advertising nor sales. They have to rely on word of mouth, community building, product-led growth, and content. It can be a struggle.
Low ARPU, broad B2B – e. $25month for a broadly applicable software product. You are most likely to succeed with content marketing, Google Ads , product-led growth, and Apple Search Ads if you are a mobile app. You may have success with partnerships, integrations, and referrals.
B2C SaaS Applications - You are most likely to succeed with Facebook ads, content, and product-led growth. You may have success with Google Ads and partnerships.
Brick and mortar — You’re most likely to have success with Facebook Ads , Instagram Ads , Yelp Ads , and PR. You may have success with Snapchat Ads , Google Ads , Google Display Ads , and affiliate programs.
Don't be overwhelmed by these links. Ignore them for now. This manual will guide you through many of these concepts in the pages that follow.
B2B Companies
Niche B2B with high average revenue ARPU – Startups in this finland mobile database category charge $10K+ per year for enterprise software. You are most likely to succeed in sales outreach, inbound, and networking, and you are likely to generate leads through content, webinars, partnerships, Facebook ads, Google ads , and LinkedIn ads . You are likely to succeed with Instagram ads .
Broad B2B, Medium ARPU – This type of startup uses small business software and charges $150 per month. The previous paragraph applies here too – with one tweak: you might put more emphasis on advertising and content rather than sales.
Niche B2B with low ARPU - for example, a software tool for app developers that costs $25month. If you are this kind of person, maybe rethink your business if you want to make more than $2 millionyear, because you are facing an uphill battle. Niche B2B businesses with low ARPU can neither afford advertising nor sales. They have to rely on word of mouth, community building, product-led growth, and content. It can be a struggle.
Low ARPU, broad B2B – e. $25month for a broadly applicable software product. You are most likely to succeed with content marketing, Google Ads , product-led growth, and Apple Search Ads if you are a mobile app. You may have success with partnerships, integrations, and referrals.