Behind Domino's counter-cyclical growth, it relies on extreme efficiency to break through the siege!
Posted: Sun Dec 22, 2024 10:51 am
In the first half of this year, many restaurant companies had a hard time. It became increasingly difficult to open stores and make money, and many restaurant companies were looking for a way out.
Domino's, which specializes in takeout pizza, has achieved accelerated expansion, opening 146 stores in one go and successfully turning losses into profits.
Behind this is the rapid growth of the pizza market and the whatsapp number in australia growth of takeout demand. Domino's also relies on its extreme delivery efficiency and the slogan of "30 minutes to arrive" as its trump card.
1. The pizza market is growing rapidly, and takeaway has become a gold mine
According to Frost & Sullivan data, the revenue scale of China's pizza market is expected to grow at a compound annual growth rate of 15.5% from 2022 to 2027, and is expected to reach 77.1 billion yuan in 2027.
With the development of the takeout market, the demand for pizza delivery is also increasing. According to Frost & Sullivan, the pizza delivery market will reach 51.4 billion yuan from 2022 to 2027, with a compound annual growth rate of 18.7%, accounting for 66.7% of the entire Chinese pizza market.
This undoubtedly has huge room for development for Domino's, which focuses on delivery. Domino's revenue from delivery orders has always accounted for more than 70% of its total revenue. In 2023, delivery order revenue will account for 76% of Domino's total revenue.
Domino's, which specializes in takeout pizza, has achieved accelerated expansion, opening 146 stores in one go and successfully turning losses into profits.
Behind this is the rapid growth of the pizza market and the whatsapp number in australia growth of takeout demand. Domino's also relies on its extreme delivery efficiency and the slogan of "30 minutes to arrive" as its trump card.
1. The pizza market is growing rapidly, and takeaway has become a gold mine
According to Frost & Sullivan data, the revenue scale of China's pizza market is expected to grow at a compound annual growth rate of 15.5% from 2022 to 2027, and is expected to reach 77.1 billion yuan in 2027.
With the development of the takeout market, the demand for pizza delivery is also increasing. According to Frost & Sullivan, the pizza delivery market will reach 51.4 billion yuan from 2022 to 2027, with a compound annual growth rate of 18.7%, accounting for 66.7% of the entire Chinese pizza market.
This undoubtedly has huge room for development for Domino's, which focuses on delivery. Domino's revenue from delivery orders has always accounted for more than 70% of its total revenue. In 2023, delivery order revenue will account for 76% of Domino's total revenue.