Reduce CAC Customer Acquisition Cost
Posted: Thu Feb 06, 2025 4:41 am
PLG companies require less labor to convert customers. You don’t need a salesperson to guide prospects through a demo. Prospects can decide for themselves by taking a free trial, using the freemium version, or using an interactive demo.
Since customers are sold on products rather than people, you can also sell globally. You don’t need to have a field sales team in every location and time zone. You can invest more upfront in product development and marketing and save on sales teams for big customers. This results in a lower overall customer acquisition cost.
Faster time to value
PLG companies provide instant value to users. They can access sri lanka mobile database features and use your software within minutes of discovering your landing page. This shorter time to value is better suited to the fast-paced world of modern software sales.
Prospects don’t have the patience to wait through multiple sales calls and onboarding sessions to see the value. By showing them the benefits faster, people can appreciate your product and be willing to spend money on it.
Salespeople can slow down the process by taking a long time to follow up. Some prospects won’t see the value of your product if it takes weeks to get to the “aha” moment that drives them to buy.
Since customers are sold on products rather than people, you can also sell globally. You don’t need to have a field sales team in every location and time zone. You can invest more upfront in product development and marketing and save on sales teams for big customers. This results in a lower overall customer acquisition cost.
Faster time to value
PLG companies provide instant value to users. They can access sri lanka mobile database features and use your software within minutes of discovering your landing page. This shorter time to value is better suited to the fast-paced world of modern software sales.
Prospects don’t have the patience to wait through multiple sales calls and onboarding sessions to see the value. By showing them the benefits faster, people can appreciate your product and be willing to spend money on it.
Salespeople can slow down the process by taking a long time to follow up. Some prospects won’t see the value of your product if it takes weeks to get to the “aha” moment that drives them to buy.