Insights for small businesses and startups:

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Insights for small businesses and startups:
A unique and catchy product (or content) appeals to a broad audience and sparks discussions.
Leveraging controversy can keep the conversation going and maintain visibility for your brand.
Always “#LikeAGirl”
Always aimed to address and change the negative connotation of the phrase “like a girl.” They created a video showing different interpretations of the phrase “like a girl” and highlighting the strength and confidence of young girls. The campaign’s impactful message and challenge to societal norms resonated with many. They sparked discussions about gender stereotypes, demonstrating the power of addressing societal issues and redefining derogatory phrases in creating viral content.


Addressing societal norms and stereotypes can resonate with a austria rcs data wider audience, driving conversations.
Hashtags can be powerful tools in maintaining and tracking engagement and discussions around the campaign.
#eyeslipsface Challenge by e.l.f. Cosmetics
e.l.f. Cosmetics’ goal was to create brand awareness on a platform dominated by various trends, TikTok. They leveraged a branded song and encouraged users to post makeup videos with the hashtag #eyeslipsface. Combining a catchy song with user-generated content led to immense brand visibility, showcasing the importance of leveraging platform-specific trends and user participation in creating viral campaigns.