3. Create relevant and gated content
Posted: Sun Feb 02, 2025 9:10 am
Content is one of the best ways to increase awareness and interest in your product. Moreover, content can help you with SEO and make your brand a thought leader in your chosen niche.
One way to get potential sales from your content is to make it gated, meaning the content will only be available when users submit their email address. While you shouldn't do this for every piece of content you write, it's common practice for long-form posts or ebooks.
To access restricted content, users must provide basic information such as email address, name, business niche, etc.
For example, Backlinko publishes private blogs on their rcs data australia site to collect email addresses from their visitors.
demand generation funnel
Source
4. Use lead magnets
Lead Magnets These are free gifts that companies offer to generate demand and attract potential customers. Lead magnets have always been a popular way for software companies to generate demand.
Today, almost every software company uses lead magnet ideas such as free demo, free trial, free customer support, etc.
For example, Grammarly offers a free version with basic features. This helps them attract new customers and motivates them to subscribe to premium plans to fix more grammar errors.
demand generation funnel
Source
One way to get potential sales from your content is to make it gated, meaning the content will only be available when users submit their email address. While you shouldn't do this for every piece of content you write, it's common practice for long-form posts or ebooks.
To access restricted content, users must provide basic information such as email address, name, business niche, etc.
For example, Backlinko publishes private blogs on their rcs data australia site to collect email addresses from their visitors.
demand generation funnel
Source
4. Use lead magnets
Lead Magnets These are free gifts that companies offer to generate demand and attract potential customers. Lead magnets have always been a popular way for software companies to generate demand.
Today, almost every software company uses lead magnet ideas such as free demo, free trial, free customer support, etc.
For example, Grammarly offers a free version with basic features. This helps them attract new customers and motivates them to subscribe to premium plans to fix more grammar errors.
demand generation funnel
Source