Let's take a look at how a few brands are successfully using exit intent popups.
Belk:
Who doesn't love saving money? When online shoppers have a chance to save money on their favorite brands, they'll take advantage of it.
exit popup1
And that is what makes Belk exit intent popup successful. You will find that it is widely used in the e-commerce industry.
It asks for the visitor's email address in exchange for not one, but two coupons: one for $10 off, one for $20 off. Then, in big bold letters, it says the visitor will receive free exclusive offers via email.
This is something you can quickly implement into your rcs data uk strategy. Experiment with different coupon offers to see which ones bring in the most profit.
Skullcandy: Waging Psychological Warfare
Hacking the consumer instinct to buy at bargain prices is one way to wage psychological warfare. But there is another, yet clever, way to do it.
Take a look at this ad from Skullcandy.
exit popup2
It has a 20% discount on your first purchase, which is very attractive. But the most interesting (and very effective) is the "Yes" or "No" option.
You can choose “Yes, sign me up” or “No, I hate saving money.” What makes a negative call to action (CTA) a smart tactic is that many people don’t like to lose, overlook, or admit to something they’re not so proud of.
And if you've been online lately, you'll find some pretty bizarre negative calls to action. Make sure your message is encouraging, not off-putting.