Tamedia, or TX Group as the largest private Swiss media company, sends out signals to the entire industry in many ways. This step is no different, as it can be assumed that many large and small Swiss publishers are drawing up similar plans in terms of short-time work and its specific design .
The majority of companies in the country are operating in a very sluggish mode during this pandemic, and the 4,000 or so companies and 23,000 employees in the advertising sector are no israel rcs data exception. The financial aid promised by the federal and cantonal governments will not be enough to keep the industry afloat this year. Advertisers are therefore being urged not to abandon their communication plans: it is in the interests of advertisers – and the industry as a whole – not to freeze communication budgets and to take advantage of the situation to push forward those projects that are now possible. Of course, agencies are there for advertisers as always, especially in these difficult times. Thanks to their creativity, they are opening up new prospects for companies by using the available budgets even more intelligently. In this way, they are helping to develop their activities and preserve the jobs that depend on them.
Numerous communication projects can still be undertaken by advertisers with the help of agencies: inventory and improvement of communication channels, introduction of new tools adapted to the situation, redefinition of short-term communication objectives and strategies, development of recovery plans at the end of the crisis, and others.