The Firefox browser also has a similar protection function integrated and it can be assumed that the new Edge browser, which is based on Chromium, will soon also focus on data protection. Even Google has announced that it wants to improve the Chrome browser in this area after a grace period of two years.
In Switzerland, slightly less than half of indonesia rcs data the traffic is already affected by browser protection measures (WebKit and Firefox market share). So things are not looking particularly good for data-driven campaigns that rely on cookies or other specific, client-side identifiers.
Active, informed opt-in of the user required
The provisions contained in the new EU General Data Protection Regulation (GDPR) have been binding for its member states since May 25, 2018. The EU's e-Privacy Directive was passed in 2002. With the GDPR, European data protection is receiving enormously greater attention and enforcement power, as companies that do not comply can expect very high fines. Fines running into the millions have already been imposed.