By combining user intent with language

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As technology evolves, Google now places more emphasis on human dialects in order to process the language and display highly relevant SERPs. These linguistic tweaks combined with user intent create a more enjoyable and useful platform that makes Google a leader in search and is frequently updated to meet query demand. How do they do this? consistent. renew. BERT updates Google said in a statement: "By applying the BERT model to ranking and featured snippets in search, we are better able to help [users] find useful information. In fact, when it comes to ranking results, BERT will Helping Google better understand the 1 in 10 English searches in the U.


S., and we’ll expand this technology to more languages ​​and regions facebook database over time," allowing Google to use spoken language and conversational tone to understand what we really mean. Something to Want (Google Blog). Check out Zaine’s great analysis of the BERT update to get a deeper understanding of how it performs in a SERP environment. Key takeaway: Google continues to evolve by analyzing natural language data and user behavior How do we apply linguistics to SEO strategy? preferences, SEO can optimize websites to meet consumer needs. Here are a few ways to get started with this task: 1.