Digital outdoor advertising: interaction and extension into the web

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Digital outdoor advertising opens up new ways to interact with the target group. By connecting out-of-home media with the Internet, campaigns can be seamlessly integrated into the network. This creates a comprehensive brand experience.

QR codes as a bridge between OOH and online
QR codes on advertising spaces connect the physical with the digital world. By scanning with a smartphone , users can access further information or competitions. This draws attention to the desired action and promotes interaction with the brand.

competitions and product information via scan
Competitions encourage the target group to engage asia gambling data with the advertising. A QR code on the poster or digital display entices people to take part. By scanning, participants go directly to the campaign page where they can take part.

QR codes are also ideal for presenting products. Instead of showing all the information on outdoor advertising, a scan takes you directly to the product page in the online shop. There, users can find details, images and videos as well as the option to purchase.

Augmented Reality for attention-grabbing campaigns
Combining digital signage and augmented reality creates unique advertising experiences. Virtual elements such as 3D animations are integrated into the real environment. This attracts the attention of the target group.