"Creative Solutions" instead of advertising
Posted: Sun Feb 02, 2025 5:20 am
Planners and creative teams are the only ones who consistently respond to customers' challenges with creative solutions. Advertising and media are therefore not necessarily part of the task.
Studies show that many strategists are china rcs data considering moving to the brand side, considering an independent future, or planning to leave the pool altogether.
Shrinking marketing budgets are reducing the intensity of collaboration between clients and their agencies. At the same time, the challenges facing clients are multiplying and with them the need for strategy. Management consultancies are stepping into the gap and threatening to replace the agency as a strategy provider.
"shopping mall" of advertising
Some agencies blur the boundaries between the different disciplines. The customer gets everything in a kind of "one-stop shop" without having to worry about which discipline they are knocking on. It remains to be seen whether the customer will turn to these entities with their "undefined" strategy needs.
I want to approach the customer independently of the campaign in order to find better, more comprehensive questions. This way, answers can be found from a much broader perspective than just the product, advertising and media. With "creativity and human insight", a story is developed that makes the answers to the questions tangible and sets the course for storytelling and goal achievement.
Studies show that many strategists are china rcs data considering moving to the brand side, considering an independent future, or planning to leave the pool altogether.
Shrinking marketing budgets are reducing the intensity of collaboration between clients and their agencies. At the same time, the challenges facing clients are multiplying and with them the need for strategy. Management consultancies are stepping into the gap and threatening to replace the agency as a strategy provider.
"shopping mall" of advertising
Some agencies blur the boundaries between the different disciplines. The customer gets everything in a kind of "one-stop shop" without having to worry about which discipline they are knocking on. It remains to be seen whether the customer will turn to these entities with their "undefined" strategy needs.
I want to approach the customer independently of the campaign in order to find better, more comprehensive questions. This way, answers can be found from a much broader perspective than just the product, advertising and media. With "creativity and human insight", a story is developed that makes the answers to the questions tangible and sets the course for storytelling and goal achievement.