They search on digital shelves
Posted: Sun Feb 02, 2025 4:12 am
Let's be clear: Consumers no longer experience brands through traditional channels and media. - and find ratings and reviews, but not brands. So they experience products in places where the brand experience is anything but optimized. And they may never see a TV commercial. And skip every 30-second clip.
So what do we do if we want to inspire people in this world about our brands?
Three things:
1. Brand storytelling in the digital shop window. The modern marketer should take care of the digital shelf, i.e. the product pages on online shopping sites , just as they used to invest in the presentation of products on physical sales shelves. Because it is not enough to simply put outstanding products online. In my experience: Brand storytelling also works well australia rcs data in online shops if you approach it correctly. An example: We increased the time spent on one of our clients' Product Detail Page (PDP) by 50 percent - by turning the PDP into a convincing Product Experience Page (PXP).
2. Regain control. For many brands, online marketplaces such as Amazon or Zalando are a blessing; however, they first have to swallow a bitter pill: they give up control over product presentation to the platforms. This means that all brands look the same - like a large virtual terraced housing development. But boring monotony is no longer an option today. That's why it's important for brands to regain control and take the design of digital experiences in online shops and on digital marketplaces into their own hands. They have to build their brand experience stores there and understand exactly how brand and product presentation, messaging, content, advertising and user experience - in other words, the entire range of a digital marketplace experience - resonates with their target groups.
So what do we do if we want to inspire people in this world about our brands?
Three things:
1. Brand storytelling in the digital shop window. The modern marketer should take care of the digital shelf, i.e. the product pages on online shopping sites , just as they used to invest in the presentation of products on physical sales shelves. Because it is not enough to simply put outstanding products online. In my experience: Brand storytelling also works well australia rcs data in online shops if you approach it correctly. An example: We increased the time spent on one of our clients' Product Detail Page (PDP) by 50 percent - by turning the PDP into a convincing Product Experience Page (PXP).
2. Regain control. For many brands, online marketplaces such as Amazon or Zalando are a blessing; however, they first have to swallow a bitter pill: they give up control over product presentation to the platforms. This means that all brands look the same - like a large virtual terraced housing development. But boring monotony is no longer an option today. That's why it's important for brands to regain control and take the design of digital experiences in online shops and on digital marketplaces into their own hands. They have to build their brand experience stores there and understand exactly how brand and product presentation, messaging, content, advertising and user experience - in other words, the entire range of a digital marketplace experience - resonates with their target groups.