Call them, visit their offices, and become as invested

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Obviously, this customer acquisition strategy can’t work forever. Eventually, that list of leads comes to an end. But this is what I mean when I say your first 10 customers must come by any means necessary.

Knock on doors, call your friends, call your friends-of-friends, pitch a stranger at a bar. With B2B SaaS especially, it can be hard to find the precise buyer within your immediate sphere, so you may have to get creative or go a level deeper in your network.

Maybe you have a marketing tool that you want to pitch Company A, and while you don’t know anyone in marketing there, you do know an engineer. Ask your engineer friend to introduce you to the marketing leader. Whatever it takes.

What’s going to be most valuable to you with your first 10 customers is not revenue, but insights.

Your first few buyers will likely be the customers who honduras telegram data have the strongest pain and are the most ignored by the marketplace. Here’s how you can make the most of this crucial group of early adopters:

Spend time with them: in their success as they are. This practice won’t scale, but it’s not about creating repeatable processes at this time. You’re simply trying to build the best solution possible for your ideal customer—it’s worth your time.
Learn their pain points: Become a sponge and absorb everything your first customers have to teach you. How are they talking about their problems? They will lead you to the opportunities and pain points that no one else is addressing well enough.