Can anyone blame them?
Posted: Sat Feb 01, 2025 10:45 am
The uniqueness of the slogan proposed by Ms. Green is due to several factors. First, the series of advertisements based on it openly admits to the customer that Avis is not the market leader. What company has the courage to say that it is not the best?
Secondly, the ad wasn’t just aimed at customers. “We try harder” perfectly explained the company’s philosophy. It became its exponent. It changed the way Avis operates.
Management traveled around the country advertising the new campaign to employees. israel rcs data If they acted on the slogan, people would see that the company was telling the truth. Success depended only on them. All employees regularly received a copy of each new Avis ad in an envelope. As a reminder of the common mission.
The campaign's results exceeded all expectations. Suffice it to say that Avis increased its market share by over 20 percent! Shortly thereafter, it quadrupled its advertising expenditure.
Secondly, the ad wasn’t just aimed at customers. “We try harder” perfectly explained the company’s philosophy. It became its exponent. It changed the way Avis operates.
Management traveled around the country advertising the new campaign to employees. israel rcs data If they acted on the slogan, people would see that the company was telling the truth. Success depended only on them. All employees regularly received a copy of each new Avis ad in an envelope. As a reminder of the common mission.
The campaign's results exceeded all expectations. Suffice it to say that Avis increased its market share by over 20 percent! Shortly thereafter, it quadrupled its advertising expenditure.