Someone who participates in something from start to finish has a greater sense of co-creation

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The Ikea effect is another psychological discovery showing that the value we assign to things is purely subjective and depends, among other things, on our involvement in the process of creating them. According to Dan Ariely, one of the professors studying this phenomenon, this has very important conclusions for many fields.

Let's look at the organization of work on a project. An employee who deals with only a fragment of a given project will never be as involved in it as an employee who is a part of it at every stage.

They see the final effect. Someone who doesn't see it, stops caring. They lose sight of the goal, hong kong rcs data and therefore their heart. Think about it, maybe you should rethink the structure and division of labor within your team?

Knowledge of the Ikea Effect has also been useful to marketers for many years. In the 1950s, cake powders appeared on the market . In theory, a great product that allowed housewives to save time and reduce their effort. Meanwhile, women did not want to buy them. They were ashamed to serve cakes prepared in this way to guests. They thought: "How can I accept the cake to which I only added water as my own?"

Manufacturers and marketers found a solution to this problem. They changed the product's composition. In addition to water, an egg had to be added . The process of preparing the dough gained another stage. This was enough to satisfy housewives, who now felt more like "authors" of cakes from a bag.

How many times have you fallen victim to the Ikea Effect? ​​What can you do to use it to increase the value of your product or improve the work of your team? Think about it!