The Golem Effect

[sumaiyakhatun26]

As you can see, even if there is no better offer on the market than yours, the consumer may still feel uncomfortable after the transaction.

Having a guilty conscience after a purchase is completely natural. As a marketer, your job is to do everything you can to minimize the risk of it happening or to reassure the customer that they made the right choice. How do you deal with it? I look forward to your tips. I'll add a few of my own next time.




Do you still remember the New Year's greetings I sent you? It wasn't that long greece rcs data ago. You probably still write 2013 on your contracts out of habit. I told you then about the Pygmalion Effect. I also pointed out that there is a dangerous opposite to it that you need to watch out for. About that today. The Golem Effect awaits you .


The Pygmalion Effect and the Golem Effect are actually two sides of one coin, one tendency in our thinking called the Halo Effect. It can be positive or negative. It all depends on what side the newly met person shows us. If they make a good impression, we are inclined to consider them likeable and turn a blind eye to possible mistakes.

It's worse if they come off badly. They may behave vulgarly or unprofessionally, for example. Then we will start to have a bad opinion of that person. What's more, we will start to attribute a whole range of negative traits to them - just based on that one, which puts them in an unfavorable light!