What does this mean for the successor?
Posted: Sat Feb 01, 2025 10:16 am
Therefore, ideally, a successor will bring in a personal brand value - or work quickly to build up a similar level of visibility and relevance as the predecessor. Anything else would simply be unwise. The support mechanisms already established in the company can continue to be used. But of course the new person can shape them according to their own preferences - this is not a social media topic either, but rather a very common management behavior.
How Herbert Diess's public visibility will develop in the future depends largely on how and where he positions himself in the future. But his future success will certainly not be decided by social media alone. However, his successor Oliver Blume, who has so far been very reserved with his own social media activities, would do well to follow suit for the reasons mentioned, but in his own style.
However, such considerations should also create an awareness that bank data nowadays it makes less sense than ever to focus corporate influencer strategies on one person in particular. Rather, the personal brand strategy should be built around a leader in the company in such a way that the concept, approach and internal structures are reproducible and transferable to others. Because that is what makes corporate influencer strategies successful: the plurality of all voices from all levels of the company.
The more company employees are visible on social media, the more the value of a new employee is defined by the value of their existing personal brand. For a visible brand ambassador who leaves, however, a new one will ideally be added. This also means for the individual: If you remain invisible, you reduce your own career opportunities. And in the future, this will apply even more than before to leaders. Not as the first criterion, perhaps. But as part of the overall picture. Future aspiring CEOs should get used to this.
Book Cover Brand Ambassador Success with Corporate InfluencersThis article is based in part on the chapter "Fear of loss when a brand face leaves the company" from my book "Brand Ambassadors - Success with Corporate Influencers" as well as excerpts from other chapters of the same book - updated and tailored to newer developments. If you are interested in the book, you can find additional information as well as other free content and tools from it here.
How Herbert Diess's public visibility will develop in the future depends largely on how and where he positions himself in the future. But his future success will certainly not be decided by social media alone. However, his successor Oliver Blume, who has so far been very reserved with his own social media activities, would do well to follow suit for the reasons mentioned, but in his own style.
However, such considerations should also create an awareness that bank data nowadays it makes less sense than ever to focus corporate influencer strategies on one person in particular. Rather, the personal brand strategy should be built around a leader in the company in such a way that the concept, approach and internal structures are reproducible and transferable to others. Because that is what makes corporate influencer strategies successful: the plurality of all voices from all levels of the company.
The more company employees are visible on social media, the more the value of a new employee is defined by the value of their existing personal brand. For a visible brand ambassador who leaves, however, a new one will ideally be added. This also means for the individual: If you remain invisible, you reduce your own career opportunities. And in the future, this will apply even more than before to leaders. Not as the first criterion, perhaps. But as part of the overall picture. Future aspiring CEOs should get used to this.
Book Cover Brand Ambassador Success with Corporate InfluencersThis article is based in part on the chapter "Fear of loss when a brand face leaves the company" from my book "Brand Ambassadors - Success with Corporate Influencers" as well as excerpts from other chapters of the same book - updated and tailored to newer developments. If you are interested in the book, you can find additional information as well as other free content and tools from it here.