How to achieve multiple growth in traffic and sales from your website?

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In any format, the Internet user will be redirected to your website: voluntarily or forcibly (in the case of a clickunder). However, this type of advertising shows minimal efficiency, as it significantly increases the bounce rate.

Another possible format of placement is resource branding. It involves placing your corporate logo or information about the company in the most visible and clickable places of the web site, for example, in the menu or in the background. A link redirecting to the desired corporate site is also embedded in the branded elements.

There are far fewer parameters for selecting the target audience for displaying such PR than, for example, in contextual and targeted advertising. In most cases, you will have access to the pharmaceuticals email list location of visitors, the type of device they use to access the selected resource, and the display time.

The price for placement depends on the chosen advertising format, business area and PR material display settings. In addition to paying for clicks, also budget for:

payment for the work of an employee who will be engaged in setting up an advertising campaign;

PR creation (video shooting, banner drawing, text preparation);

analytics tracking software.

Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Advertising publications on third-party sites
Brand promotion on the Internet is possible through materials containing a link to your corporate website, placed on third-party resources. Users read the article, and those interested in the product follow the link to your resource and place an order. The more popular the site on which you pay for the placement of advertising material, the more traffic you can get from it. The main condition for choosing it: your target audience must be present on this web resource.

You can post a couple of articles, or you can write advertising materials for third-party sites on a regular basis: by offering your target audience interesting and useful content, you increase the chances of increasing the number of loyal readers interested in the product. This has a positive effect on the promotion of the brand on the Internet.

The main component of success and efficiency of this method of promotion on the Internet is the correct choice of a web resource for advertising placement and selection of topical topics. However, this does not guarantee success. Much in this tool depends on luck: for example, if during the placement some powerful news item appears, with a high degree of probability all the attention of readers will be given to it, and your publication will be lost in the news feed.

To increase the effectiveness of this promotion method, you will need to hire a copywriter who will write advertising materials, as well as a marketer whose responsibilities will include identifying sites, selecting topics for articles, and monitoring the effectiveness of publications.

The minimum cost of posting a PR article on a third-party web resource starts from five thousand rubles. With proper organization, it is quite possible to get several dozen leads for this budget, which will allow you to at least recoup the funds invested in advertising.

Choose platforms for posting that suit your business areas. Pikabu is ideal for entertainment content. Publications on business and entrepreneurship are best placed on VC or Cossa. Materials dedicated to the IT sphere and software development are best published on Habr.