What other internet marketing tools can be effective?
Posted: Sat Feb 01, 2025 10:10 am
CPA
A promotion system based on payment for a specific action by a potential client – registration, installation of an application, application, paid purchase.
In CPA networks, there is a meeting of those who can generate stable traffic with those who need it - advertisers. It is important not to encounter scammers here, so you need to monitor outlook email list the quality of target actions. This type of tool successfully promotes goods and services in mass demand.
Native advertising
This is not exactly PR, but rather useful content with hidden PR. The text or video hints that a consumer problem can be solved with the help of the product implied or mentioned in the material. These useful articles can be posted on a variety of platforms:
On social networks – in thematic communities or on the author’s wall.
On video hosting sites – YouTube, Vimeo, RuTube.
On thematic platforms – for example, vc.ru.
Through recommender systems.
In search engines, 40% of users mistake advertising for organic results for a query.
Offline – in magazines, newspapers.
Mobile applications
Advertising in them is not so widespread, although some PR-cabinets help in its installation and configuration. But it is still worth using, especially for those who are engaged in the promotion of mobile and online games.
Mobile applications
Source: shutterstock.com
Native advertising format:
Matches consumer experience.
Has an unobtrusive character.
Contains information that is of interest or has practical application.
Does not require interactivity.
Messengers
Today it is a full-fledged commercial and information platform. Its tools:
Chats. Messengers have their own message systems, in which, like in social networks, interest groups and professional communities are formed. People exchange news, offers, questions and answers in them. When a chat is dedicated to a single topic, it is easier to find clients and partners in it.
Channels. First appearing in Telegram, they have become a real find for businesses. Channels have gained such popularity and authority that they sometimes become serious competitors for small licensed media.
Landings. The name is similar to the one-page sites that Russian users are accustomed to. In this case, the term "landing page" is not directly translated, but the entry point is called a landing. And if you clicked on an ad that redirected you to a WhatsApp chat, it is also considered a landing.
Sales funnels. The textback.ru service helps to create them in messengers and social network dialogues. Accordingly, the concept of "Messenger Marketing" has already appeared.
A promotion system based on payment for a specific action by a potential client – registration, installation of an application, application, paid purchase.
In CPA networks, there is a meeting of those who can generate stable traffic with those who need it - advertisers. It is important not to encounter scammers here, so you need to monitor outlook email list the quality of target actions. This type of tool successfully promotes goods and services in mass demand.
Native advertising
This is not exactly PR, but rather useful content with hidden PR. The text or video hints that a consumer problem can be solved with the help of the product implied or mentioned in the material. These useful articles can be posted on a variety of platforms:
On social networks – in thematic communities or on the author’s wall.
On video hosting sites – YouTube, Vimeo, RuTube.
On thematic platforms – for example, vc.ru.
Through recommender systems.
In search engines, 40% of users mistake advertising for organic results for a query.
Offline – in magazines, newspapers.
Mobile applications
Advertising in them is not so widespread, although some PR-cabinets help in its installation and configuration. But it is still worth using, especially for those who are engaged in the promotion of mobile and online games.
Mobile applications
Source: shutterstock.com
Native advertising format:
Matches consumer experience.
Has an unobtrusive character.
Contains information that is of interest or has practical application.
Does not require interactivity.
Messengers
Today it is a full-fledged commercial and information platform. Its tools:
Chats. Messengers have their own message systems, in which, like in social networks, interest groups and professional communities are formed. People exchange news, offers, questions and answers in them. When a chat is dedicated to a single topic, it is easier to find clients and partners in it.
Channels. First appearing in Telegram, they have become a real find for businesses. Channels have gained such popularity and authority that they sometimes become serious competitors for small licensed media.
Landings. The name is similar to the one-page sites that Russian users are accustomed to. In this case, the term "landing page" is not directly translated, but the entry point is called a landing. And if you clicked on an ad that redirected you to a WhatsApp chat, it is also considered a landing.
Sales funnels. The textback.ru service helps to create them in messengers and social network dialogues. Accordingly, the concept of "Messenger Marketing" has already appeared.