Problem with style

[sumaiyakhatun26]

No specifics
Marketing texts are full of phrases. You come across them every day. “High quality at an affordable price.” “We combine tradition with modernity.” “We are professionals.” “We tailor our offer individually to the customer’s needs.” Brrr.

Give your texts a simple test. Delete your company name. Now try to insert your competition's name or - in the worst cases - any brand, even one not in your industry. If it fits, you're screwed. You've just created a text that says nothing.

Why did this happen? There was a lack of specifics. Using specifics is an art, but australia rcs data it is also a way to clearly communicate your advantages and advantages. Use the Sinatra test . Use the language of benefits . Rely on skillfully presented facts. They are better than marketing pap.




Poles have a problem with simple writing. We write long sentences. We use flowery language. We overuse ornaments and the passive voice. Meanwhile, simplicity of style affects the reception of our text. Most often positively – especially on the Internet.

How do you find reading this paragraph? I suspect it is easy and enjoyable (I hope). That is because I am addressing you directly. I am writing briefly, concisely, and to the point. I am using the active voice.

Do you want to do the same? I've gathered some tips for you. Check it out here .



Deal with these three basic problems and your text will be much better. And if you still have any questions – write to me. Read on!