What is email newsletter open rate?
Posted: Sat Feb 01, 2025 9:12 am
What is the average email newsletter open rate? 5 ways to increase your open rate and how to measure the effectiveness
2018-02-28(Updated: 2024-12-28 )
Email Marketing
In email marketing, if the open rate of email newsletters you send out is low, it is important to find ways to get people to read the contents.
In this article, we will introduce the average email newsletter open rate by industry, business type, and delivery date and time, as well as methods to improve the email newsletter open rate. We medical insurance leads email list hope that this column will be of some help to those who have started email marketing or are considering email marketing measures to increase sales of their own services.
Table of Contents [Hide]
1.1.How to calculate open rate
1.2. How email newsletter open rates work
1.3. Open rates may not be measured correctly depending on the settings
2. What is the email newsletter open rate?
2.1. Email newsletter open rate by industry
2.2. Email newsletter open rate by industry
2.3. Email newsletter open rate by time of day
3. 5 ways to increase email newsletter open rates
3.1. 1. Be creative with your subject line
3.1.1. Be aware of the 4U principles
3.1.2. The most important information should be written in the first half of the title
3.2. 2. Be creative with your delivery times and frequency
3.3. 3. Avoiding the trash
3.3.1. Clarify the subject and sender name
3.3.2. Keep error rates low
3.3.3. Authenticate your sending domain
3.4. 4. Be creative with your preheader text
3.5. 5. Review your email newsletter distribution list
4. How to measure email newsletter open rates
4.1. Set email newsletter open rate as a KPI
5. Conclusion
What is email newsletter open rate?
The email newsletter open rate is a number that indicates how many email newsletters sent by a company or store to its house list were opened. Knowing the open rate is also an indicator of what readers want.
What is a house list? How it differs from a lead whitelist, how to create it, and how to use it
"Summer greetings" and "late summer greetings" refer to summer greetings sent during the hottest times of the year to people you don't get to see often or to people who have always been kind to you. In this article, we will introduce how to write summer greetings and late summer greetings emails that can be used in business situations, as well as example sentences.
Alala Message
How to calculate open rate
The open rate of your email newsletter can be calculated using the following formula:
Open rate = number of opens ÷ number of arrivals x 100%
If 1,000 emails are delivered and 250 are opened, your open rate is 25%.
Open rate = 1,000 ÷ 250 x 100% = 25%
How email open rates work
The open rate of email newsletters is measured using HTML emails. Text emails do not have the functionality to determine whether the recipient has opened the email. However, with HTML emails, it is possible to check whether the email has been opened by placing an image called a web beacon, which is used to confirm whether the email has been opened.
2018-02-28(Updated: 2024-12-28 )
Email Marketing
In email marketing, if the open rate of email newsletters you send out is low, it is important to find ways to get people to read the contents.
In this article, we will introduce the average email newsletter open rate by industry, business type, and delivery date and time, as well as methods to improve the email newsletter open rate. We medical insurance leads email list hope that this column will be of some help to those who have started email marketing or are considering email marketing measures to increase sales of their own services.
Table of Contents [Hide]
1.1.How to calculate open rate
1.2. How email newsletter open rates work
1.3. Open rates may not be measured correctly depending on the settings
2. What is the email newsletter open rate?
2.1. Email newsletter open rate by industry
2.2. Email newsletter open rate by industry
2.3. Email newsletter open rate by time of day
3. 5 ways to increase email newsletter open rates
3.1. 1. Be creative with your subject line
3.1.1. Be aware of the 4U principles
3.1.2. The most important information should be written in the first half of the title
3.2. 2. Be creative with your delivery times and frequency
3.3. 3. Avoiding the trash
3.3.1. Clarify the subject and sender name
3.3.2. Keep error rates low
3.3.3. Authenticate your sending domain
3.4. 4. Be creative with your preheader text
3.5. 5. Review your email newsletter distribution list
4. How to measure email newsletter open rates
4.1. Set email newsletter open rate as a KPI
5. Conclusion
What is email newsletter open rate?
The email newsletter open rate is a number that indicates how many email newsletters sent by a company or store to its house list were opened. Knowing the open rate is also an indicator of what readers want.
What is a house list? How it differs from a lead whitelist, how to create it, and how to use it
"Summer greetings" and "late summer greetings" refer to summer greetings sent during the hottest times of the year to people you don't get to see often or to people who have always been kind to you. In this article, we will introduce how to write summer greetings and late summer greetings emails that can be used in business situations, as well as example sentences.
Alala Message
How to calculate open rate
The open rate of your email newsletter can be calculated using the following formula:
Open rate = number of opens ÷ number of arrivals x 100%
If 1,000 emails are delivered and 250 are opened, your open rate is 25%.
Open rate = 1,000 ÷ 250 x 100% = 25%
How email open rates work
The open rate of email newsletters is measured using HTML emails. Text emails do not have the functionality to determine whether the recipient has opened the email. However, with HTML emails, it is possible to check whether the email has been opened by placing an image called a web beacon, which is used to confirm whether the email has been opened.