The best day to send emails is Thursday at noon
Posted: Sun Dec 22, 2024 10:01 am
Many companies rack their brains using Sherlock Holmes-like deductions to understand their users' routines: on Monday they have a lot of emails accumulated over the weekend, in the afternoon they have left work and no longer check their email, email is checked during working hours...
There is no optimal day or time to send emails.
We know that many users open messages two days after they arrive or read them but the conversion comes days later.
We must find the ideal time and day for our company.
Study your subscribers' behavior campaign after campaign and find out when they respond best.
From this data we will find the best time to send our messages.
The more emails we send, the better results we will get
We have the feeling that if we send a lot of emails we build loyalty better, because then our user will always see us in their inbox.
We must adapt the frequency of our newsletters to the quality of our newsletters. There is no point in sending a weekly campaign if it is empty of content and poorly crafted.
There is no optimal frequency. We can send campaigns weekly, biweekly or monthly, but before deciding, let's think about the time it takes to run a good campaign.
If we send purely commercial newsletters with a simple template that only inspires a desire to sell, and two or three emails accumulate in the recipient's inbox, they will unsubscribe.
If we have materials (corporate blog articles, industry news, indonesian phone numbers special promotions, tutorials, etc.) and the time needed to create email marketing campaigns, then we can create as many newsletters as we want.
Of course, we must try to maintain a certain consistency in the sendings; do not send fifteen campaigns one month and two the next month.
Email marketing tools allow us to schedule our newsletters, so maintaining a certain sending routine is easy.
It is also true that not all the campaigns we create are aimed at our entire contact list, so it is likely that we have created twenty campaigns but the recipients have only received an average of seven.
Segmentation is one of the keys to mailing. Adjusting campaigns as closely as possible to the interests of users.
With an email marketing tool we can segment our contacts into lists based on their interests, geographic area, age, sex, etc., thus making the subsequent sending process easier.
Long and capitalized subjects take the campaign to the spam folder
We have always been told to be careful with the subject line, as it can be one of the reasons why we end up in the spam folder.
"Short issues work better than long ones" - this phrase is not true.
Short subject lines are more direct and engaging.
With a simple glance, the reader can already get an idea of what they will find when they open the email.
Long subjects require more reading time and may be cut off.
Of course, length is not going to make an email go to spam.
It all depends on the message we want to express; there are concepts that cannot be easily summarized and we will end up with a long subject.
There is no optimal day or time to send emails.
We know that many users open messages two days after they arrive or read them but the conversion comes days later.
We must find the ideal time and day for our company.
Study your subscribers' behavior campaign after campaign and find out when they respond best.
From this data we will find the best time to send our messages.
The more emails we send, the better results we will get
We have the feeling that if we send a lot of emails we build loyalty better, because then our user will always see us in their inbox.
We must adapt the frequency of our newsletters to the quality of our newsletters. There is no point in sending a weekly campaign if it is empty of content and poorly crafted.
There is no optimal frequency. We can send campaigns weekly, biweekly or monthly, but before deciding, let's think about the time it takes to run a good campaign.
If we send purely commercial newsletters with a simple template that only inspires a desire to sell, and two or three emails accumulate in the recipient's inbox, they will unsubscribe.
If we have materials (corporate blog articles, industry news, indonesian phone numbers special promotions, tutorials, etc.) and the time needed to create email marketing campaigns, then we can create as many newsletters as we want.
Of course, we must try to maintain a certain consistency in the sendings; do not send fifteen campaigns one month and two the next month.
Email marketing tools allow us to schedule our newsletters, so maintaining a certain sending routine is easy.
It is also true that not all the campaigns we create are aimed at our entire contact list, so it is likely that we have created twenty campaigns but the recipients have only received an average of seven.
Segmentation is one of the keys to mailing. Adjusting campaigns as closely as possible to the interests of users.
With an email marketing tool we can segment our contacts into lists based on their interests, geographic area, age, sex, etc., thus making the subsequent sending process easier.
Long and capitalized subjects take the campaign to the spam folder
We have always been told to be careful with the subject line, as it can be one of the reasons why we end up in the spam folder.
"Short issues work better than long ones" - this phrase is not true.
Short subject lines are more direct and engaging.
With a simple glance, the reader can already get an idea of what they will find when they open the email.
Long subjects require more reading time and may be cut off.
Of course, length is not going to make an email go to spam.
It all depends on the message we want to express; there are concepts that cannot be easily summarized and we will end up with a long subject.