Important information about the Total Value report:
Posted: Sat Feb 01, 2025 6:33 am
LTV = revenue from a customer - costs of attracting and retaining a customer.
The costs of attracting a client include:
payment for contextual advertising;
earnings of a context specialist;
payment for development and design of the landing page and others.
To find out LTV, another formula is also used:
LTV= C1 * C2 * C3 * C4, where:
C1 — average bill;
C2 — average monthly number of orders;
C3 — average time of interaction with the client (months);
C4 — payback (%).
LTV is a significant metric in business. It is especially bangladesh telegram data important for online stores to evaluate it in order to identify loyal customers and improve the process of retaining them.
How to find out LTV in Google Analytics
To evaluate the metric's value, go to the Audience section and select Total Value. The report will show you revenue per user for the entire period. To calculate LTV, you will need to subtract the cost of customer acquisition from this amount.
Google Analytics takes into account customer data for the last 90 days;
to collect information about visitors, the system uses cookies, so if the client does not accept them, you will not receive information about him;
The analytics system cannot calculate the client's expenses because it requires additional information.
To obtain information via Yandex Metrica, click on the "Visitors" tab (it is located in the main menu on the left). From the report, you can find out information about how many and for what amount in total purchases were made. This will be useful for determining LTV.
How to understand whether LTV is normal or not?
To determine whether the indicator is normal, you need to compare it with CAC. Their ratio (LTV: CAC) will show whether the business is operating efficiently:
The costs of attracting a client include:
payment for contextual advertising;
earnings of a context specialist;
payment for development and design of the landing page and others.
To find out LTV, another formula is also used:
LTV= C1 * C2 * C3 * C4, where:
C1 — average bill;
C2 — average monthly number of orders;
C3 — average time of interaction with the client (months);
C4 — payback (%).
LTV is a significant metric in business. It is especially bangladesh telegram data important for online stores to evaluate it in order to identify loyal customers and improve the process of retaining them.
How to find out LTV in Google Analytics
To evaluate the metric's value, go to the Audience section and select Total Value. The report will show you revenue per user for the entire period. To calculate LTV, you will need to subtract the cost of customer acquisition from this amount.
Google Analytics takes into account customer data for the last 90 days;
to collect information about visitors, the system uses cookies, so if the client does not accept them, you will not receive information about him;
The analytics system cannot calculate the client's expenses because it requires additional information.
To obtain information via Yandex Metrica, click on the "Visitors" tab (it is located in the main menu on the left). From the report, you can find out information about how many and for what amount in total purchases were made. This will be useful for determining LTV.
How to understand whether LTV is normal or not?
To determine whether the indicator is normal, you need to compare it with CAC. Their ratio (LTV: CAC) will show whether the business is operating efficiently: