9 tips to permanently optimize your advertising impact
Posted: Sat Feb 01, 2025 6:18 am
The effect, besides more content depth? - First of all, the ad becomes larger. The ad space now covers a larger portion of the visible area and therefore stands out from the existing ads, at least as long as the competing ads do not have any lines of text.
There are also studies on the effectiveness gambling data nigeria of sitelinks with text lines. These report an increase in the click-through rate (CTR). As a digital agency, we can confirm this from our own experience. In addition, the quality factor of your Google Ads
usually improves as well .
It is also clear that the aim of your advertising should be to display every ad WITH a line of text. Unless you deliberately want to direct your visitors to just ONE specific page on your website.
The use of assets - especially sitelinks - has positive long-term results for search engine advertising (SEA). As always, Google acts in the interests of the user who is searching. Google finds sitelinks useful when searchers receive more specific offers or more background information on brands and products. It is therefore definitely worth setting up in a sensible way.
Google explains that sitelinks are only displayed if it is clear that they are helpful for the user.
There are also studies on the effectiveness gambling data nigeria of sitelinks with text lines. These report an increase in the click-through rate (CTR). As a digital agency, we can confirm this from our own experience. In addition, the quality factor of your Google Ads
usually improves as well .
It is also clear that the aim of your advertising should be to display every ad WITH a line of text. Unless you deliberately want to direct your visitors to just ONE specific page on your website.
The use of assets - especially sitelinks - has positive long-term results for search engine advertising (SEA). As always, Google acts in the interests of the user who is searching. Google finds sitelinks useful when searchers receive more specific offers or more background information on brands and products. It is therefore definitely worth setting up in a sensible way.
Google explains that sitelinks are only displayed if it is clear that they are helpful for the user.