Abandoned Cart Email Timing: How Many Emails Should We Send to Recover More Sales?
Posted: Sat Feb 01, 2025 6:14 am
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to take action. Reminding the consumer multiple times can lead to conversion.
Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your message to surprise and delight your audience.
Here's our suggested abandoned cart email sequence:
Reminder: Gently remind your customers dj email list about the items they left in their cart.
Urgency: Create a sense of urgency by emphasizing that the cart is about to expire or that items are in high demand.
Incentive: Add a bigger incentive, such as a bigger discount or a free gift with purchase.
Last Reminder: Emphasize that this is the last chance to take advantage of the discount or special offer before it expires.
You may also like:
Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
Email Marketing for Ecommerce – 25 Tips to Increase Sales
How to Reduce Cart Abandonment in E-Commerce
Below we'll discuss some great abandoned cart email examples, but first we want to make it clear that you can reduce cart abandonment from the start. You don't need to send emails if people aren't leaving items in their carts.
Here are some strategies to help reduce your cart abandonment rate:
We offer transparent prices
When customers go through the checkout process and are faced with unexpected shipping costs, taxes, or handling fees, they may feel misled and decide not to complete the purchase.
Show all costs (shipping, taxes) up front on the product page. This transparency sets clear expectations for customers. Go the extra mile and ensure customers that the price they see is what they will pay, with no hidden fees.
Simplifying the ordering process
A complicated or lengthy checkout process can frustrate customers and prevent them from completing their purchases. Simplifying this process makes it easier for customers to complete their purchases without feeling overwhelmed or discouraged.
Here are some tips:
Use guest checkout to allow customers to make purchases without creating an account.
Combine all checkout steps on one page
Minimize form fields and only ask for necessary information
Enable auto-fill for address and payment information to save your customers time.
Provide a clear cancellation, return and refund policy
Customers need reassurance that they can easily return or exchange products if they are not satisfied. A clear and customer-friendly cancellation, return, and refund policy can increase their confidence in completing their purchase.
Make the policy easily accessible from the product page and checkout page. Avoid using legal jargon that may confuse your customers. Instead, use simple, clear language to explain the policy.
Eliminate distractions
Distractions during checkout can cause customers to lose focus and abandon their carts. Luckily, you can eliminate these distractions with these tips:
Use a clean, minimalist design for your checkout page.
Remove all unnecessary links that lead customers away from the checkout process.
Use prominent and compelling call-to-action buttons, such as “Complete Purchase” or “Submit Order,” to guide customers
Build trust and security
Customers can be skeptical, especially when they provide sensitive information to an online store. You need to reassure them that their personal and financial information is safe and secure. Here's how to do that:
Display trust badges like SSL certificates, secure checkout badges, and third-party verifications like BBB accreditations.
Showcase testimonials and recommendations from satisfied customers to increase your credibility.
Be clear about how you will use, store and protect customer data.
Use exit pop-ups
Exit pop-ups are an effective strategy for reducing cart abandonment. You can keep customers interested and secure a sale by grabbing their attention before they leave. However, exit pop-ups must be compelling enough to push customers to complete the checkout process.
Try using Hello Bar to create an exit intent popup that will appear on your checkout page when users try to leave without completing their purchase.
Don't be afraid to get creative. You can offer customers a discount code, free shipping, or other incentives. Alternatively, remind customers of items left in their cart and the benefits of completing their purchase.
Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your message to surprise and delight your audience.
Here's our suggested abandoned cart email sequence:
Reminder: Gently remind your customers dj email list about the items they left in their cart.
Urgency: Create a sense of urgency by emphasizing that the cart is about to expire or that items are in high demand.
Incentive: Add a bigger incentive, such as a bigger discount or a free gift with purchase.
Last Reminder: Emphasize that this is the last chance to take advantage of the discount or special offer before it expires.
You may also like:
Email Copywriting: 19 Proven Formulas to Use in Your Next Campaign
Email Marketing for Ecommerce – 25 Tips to Increase Sales
How to Reduce Cart Abandonment in E-Commerce
Below we'll discuss some great abandoned cart email examples, but first we want to make it clear that you can reduce cart abandonment from the start. You don't need to send emails if people aren't leaving items in their carts.
Here are some strategies to help reduce your cart abandonment rate:
We offer transparent prices
When customers go through the checkout process and are faced with unexpected shipping costs, taxes, or handling fees, they may feel misled and decide not to complete the purchase.
Show all costs (shipping, taxes) up front on the product page. This transparency sets clear expectations for customers. Go the extra mile and ensure customers that the price they see is what they will pay, with no hidden fees.
Simplifying the ordering process
A complicated or lengthy checkout process can frustrate customers and prevent them from completing their purchases. Simplifying this process makes it easier for customers to complete their purchases without feeling overwhelmed or discouraged.
Here are some tips:
Use guest checkout to allow customers to make purchases without creating an account.
Combine all checkout steps on one page
Minimize form fields and only ask for necessary information
Enable auto-fill for address and payment information to save your customers time.
Provide a clear cancellation, return and refund policy
Customers need reassurance that they can easily return or exchange products if they are not satisfied. A clear and customer-friendly cancellation, return, and refund policy can increase their confidence in completing their purchase.
Make the policy easily accessible from the product page and checkout page. Avoid using legal jargon that may confuse your customers. Instead, use simple, clear language to explain the policy.
Eliminate distractions
Distractions during checkout can cause customers to lose focus and abandon their carts. Luckily, you can eliminate these distractions with these tips:
Use a clean, minimalist design for your checkout page.
Remove all unnecessary links that lead customers away from the checkout process.
Use prominent and compelling call-to-action buttons, such as “Complete Purchase” or “Submit Order,” to guide customers
Build trust and security
Customers can be skeptical, especially when they provide sensitive information to an online store. You need to reassure them that their personal and financial information is safe and secure. Here's how to do that:
Display trust badges like SSL certificates, secure checkout badges, and third-party verifications like BBB accreditations.
Showcase testimonials and recommendations from satisfied customers to increase your credibility.
Be clear about how you will use, store and protect customer data.
Use exit pop-ups
Exit pop-ups are an effective strategy for reducing cart abandonment. You can keep customers interested and secure a sale by grabbing their attention before they leave. However, exit pop-ups must be compelling enough to push customers to complete the checkout process.
Try using Hello Bar to create an exit intent popup that will appear on your checkout page when users try to leave without completing their purchase.
Don't be afraid to get creative. You can offer customers a discount code, free shipping, or other incentives. Alternatively, remind customers of items left in their cart and the benefits of completing their purchase.