Obtain consent for user profiles as well
Posted: Sat Feb 01, 2025 5:47 am
Since May 2018, pseudonymization , anonymization, etc. have also been classified as a form of data processing. This means that data sets without real names - collected for market research, for example - are also considered user profiles.
This means that
even pseudonymized user profiles require gambling data canada the consent of those affected.
Since email marketing often involves documenting individual interactions and, as a result, creating a user profile of the recipients, you should ensure that you obtain the consent of those affected in advance.
Are you ready for the GDPR? Check it with our checklist !
Conclusion
E-mail marketing is an important component in inbound marketing .
It is therefore all the more important to ensure that it is always carried out in compliance with all GDPR requirements.
The intended effect is transparency of companies regarding their handling of customer data and safeguarding of data sovereignty on the part of users of web offerings.
This means that
even pseudonymized user profiles require gambling data canada the consent of those affected.
Since email marketing often involves documenting individual interactions and, as a result, creating a user profile of the recipients, you should ensure that you obtain the consent of those affected in advance.
Are you ready for the GDPR? Check it with our checklist !
Conclusion
E-mail marketing is an important component in inbound marketing .
It is therefore all the more important to ensure that it is always carried out in compliance with all GDPR requirements.
The intended effect is transparency of companies regarding their handling of customer data and safeguarding of data sovereignty on the part of users of web offerings.