Step two: choosing a tool for mailings
Posted: Sat Feb 01, 2025 5:45 am
An email newsletter tells about important updates, such as significant company events, upcoming events, popular blog posts. Newsletters are usually sent regularly, for example, once a month or once every 14 days;
Transactional auto-mailing notifies users about certain operations. For example, about making purchases, an upcoming event, delivery of goods. These are simple but important letters that show care for the client and increase their loyalty to the brand.
How to Make a Marketing Newsletter Effective
To get good results from email marketing, you need to go through several steps.
Stage one: building a subscriber base
An important rule of mailing is to never send a letter without the recipient's consent. Firstly, it is unethical, and secondly, it is also illegal in most countries. For example, in the Russian Federation, users are protected from spam by the laws "On personal data" and "On advertising". Having received a letter to which a person did not give consent, he can collect a considerable fine from the company.
So before sending out emails, create a database of customers bangladesh telegram data who have agreed to receive emails. The easiest way to do this is to promise a gift for subscribing, such as a training video, a checklist, an e-book, or a discount coupon. You can offer something that is easy to send and inexpensive to give.
Once you have chosen a gift, place a subscription form on the website. To do this:
create an attractive headline, for example, “Free expert tips for effective sales”;
write a compelling call to action (CTA), such as “Download here”;
post a form for entering an email address;
Add a checkbox where the user can indicate that he/she agrees to receive emails.
You can place the form on the site where you consider it necessary. The main thing is that a person sees your offer, gets interested in it and subscribes to the mailing list.
Email marketing involves several activities, including managing subscribers, sending targeted emails, and analyzing campaign performance.
To simplify the work, mailings need to be automated. For this, you can use some service, for example:
MailChimp;
GetResponse;
SendInBlue;
Moosend;
ConstantContact.
Transactional auto-mailing notifies users about certain operations. For example, about making purchases, an upcoming event, delivery of goods. These are simple but important letters that show care for the client and increase their loyalty to the brand.
How to Make a Marketing Newsletter Effective
To get good results from email marketing, you need to go through several steps.
Stage one: building a subscriber base
An important rule of mailing is to never send a letter without the recipient's consent. Firstly, it is unethical, and secondly, it is also illegal in most countries. For example, in the Russian Federation, users are protected from spam by the laws "On personal data" and "On advertising". Having received a letter to which a person did not give consent, he can collect a considerable fine from the company.
So before sending out emails, create a database of customers bangladesh telegram data who have agreed to receive emails. The easiest way to do this is to promise a gift for subscribing, such as a training video, a checklist, an e-book, or a discount coupon. You can offer something that is easy to send and inexpensive to give.
Once you have chosen a gift, place a subscription form on the website. To do this:
create an attractive headline, for example, “Free expert tips for effective sales”;
write a compelling call to action (CTA), such as “Download here”;
post a form for entering an email address;
Add a checkbox where the user can indicate that he/she agrees to receive emails.
You can place the form on the site where you consider it necessary. The main thing is that a person sees your offer, gets interested in it and subscribes to the mailing list.
Email marketing involves several activities, including managing subscribers, sending targeted emails, and analyzing campaign performance.
To simplify the work, mailings need to be automated. For this, you can use some service, for example:
MailChimp;
GetResponse;
SendInBlue;
Moosend;
ConstantContact.