Image via YouTube
Posted: Sat Feb 01, 2025 5:05 am
4. Video training
YouTube's insane traffic has convinced me that people love to learn by watching videos. They spend hundreds of thousands of hours every day learning everything from how to bathe a dog to what ingredients to use in a recipe.
This video teaches viewers how to lace their shoes. With over 60 million views, the brand has positioned itself as an authority on safety accessories.
YouTube
5. Webinar
If you are looking for the best lead magnets attorney email list to showcase your expertise, webinars are the way to go. They combine audiovisual and interactive elements to deliver valuable content.
Plus, recorded webinars are evergreen content that generates leads long after the live event.
Take a look at this invitation to a webinar on generative AI. It mentions the speaker's name so potential clients can confirm her expertise in advance.
webinar lead magnet
Image courtesy of MarketingProfs
A/B test your lead magnet with Hello Bar to continually increase conversions
In the Manage section of your Hello Bar account, you can automatically A/B test your offers to determine which ones perform best with your target audience.
A/B test your lead magnet with Hello Bar to continually increase conversions
See that A/B icon? Just click on it to create a variation.
Once Hello Bar has collected enough information from your test, the software will tell you which one beat the other, so you don't have to pore over reams of data to understand the test.
How to Create a Lead Magnet: 3 Awesome Free Tools to Help You Create and Design Your Own Lead Magnet
You might think that figuring out how to create a lead magnet would be difficult. It’s not. And it’s not that expensive.
Specifically, we used three free tools to create lead magnets. All of them are easy to use and fast.
Using Canva to Create a Lead Magnet
Canva is a free tool that lets you create a variety of visual assets, from infographics to invitations. Use it to create the perfect cover for your email magnet or prepare a slide-style presentation .
Using Canva to Create a Lead Magnet
These are just a few of the many options.
Let's say you want to create a presentation. Just click on the icon to open the design interface.
Once you select a layout, Canva will automatically populate it with dummy photos and text. You can change any element or add more pages as needed.
Using Canva to Create a Lead Magnet
Using Piktochart to Create a Lead Magnet
Piktochart is similar to Canva. The free tool allows you to choose from a variety of free, pre-made layouts to create your lead magnet.
For example, you want to create an infographic. Piktochart will provide you with layout options. Just select one to enter the editor.
Using Piktochart to Create a Lead Magnet
Simply use the editor to change icons, text, and other elements to suit the story you want to tell with your infographic.
Using Smallpdf to Create a Lead Magnet
I'm also a big fan of Littlepdf. It's a great resource if you don't want to invest in a professional tool like Adobe.
Using Smallpdf to Create a Lead Magnet
If you want unlimited access to all the tools you see above, it only costs $6 per month. You can use it in a limited mode for free.
Create, edit, and convert PDF files to suit your lead magnet needs. It's a great way to customize your lead magnet for little or no cost.
Lead Magnet Checklist
When figuring out how to create a lead magnet, keep these important qualities in mind:
Ultra-specific
One big promise
Delivers on promises
Free and effective
Easy and quick to consume
Offers instant gratification
High perceived value
Converts leads into potential customers
Start using Hello Bar and turn your website visitors into leads today
If you're not a Hello Bar user yet, you're missing out on a fantastic lead capture opportunity. We've created a tool that allows you to surprise and delight your website visitors with amazing lead magnet offers.
Use the top bar, page grabber, or slider to capture email addresses from potential customers. Simply fill in the simple information needed to represent your audience, and customize the look and feel the way you want.
The best thing is that you can demonstrate your GDPR compliance and make your offerings more transparent to your readers. Simply enable GDPR in the Hello Bar interface.
Lead magnets are probably not the only thing you want to show your audience. That's okay, because with Hello Bar you can display other calls to action, too.
Let's say you want more Twitter followers. Just use the Social goal in Hello Bar and add the icon to the top bar.
YouTube's insane traffic has convinced me that people love to learn by watching videos. They spend hundreds of thousands of hours every day learning everything from how to bathe a dog to what ingredients to use in a recipe.
This video teaches viewers how to lace their shoes. With over 60 million views, the brand has positioned itself as an authority on safety accessories.
YouTube
5. Webinar
If you are looking for the best lead magnets attorney email list to showcase your expertise, webinars are the way to go. They combine audiovisual and interactive elements to deliver valuable content.
Plus, recorded webinars are evergreen content that generates leads long after the live event.
Take a look at this invitation to a webinar on generative AI. It mentions the speaker's name so potential clients can confirm her expertise in advance.
webinar lead magnet
Image courtesy of MarketingProfs
A/B test your lead magnet with Hello Bar to continually increase conversions
In the Manage section of your Hello Bar account, you can automatically A/B test your offers to determine which ones perform best with your target audience.
A/B test your lead magnet with Hello Bar to continually increase conversions
See that A/B icon? Just click on it to create a variation.
Once Hello Bar has collected enough information from your test, the software will tell you which one beat the other, so you don't have to pore over reams of data to understand the test.
How to Create a Lead Magnet: 3 Awesome Free Tools to Help You Create and Design Your Own Lead Magnet
You might think that figuring out how to create a lead magnet would be difficult. It’s not. And it’s not that expensive.
Specifically, we used three free tools to create lead magnets. All of them are easy to use and fast.
Using Canva to Create a Lead Magnet
Canva is a free tool that lets you create a variety of visual assets, from infographics to invitations. Use it to create the perfect cover for your email magnet or prepare a slide-style presentation .
Using Canva to Create a Lead Magnet
These are just a few of the many options.
Let's say you want to create a presentation. Just click on the icon to open the design interface.
Once you select a layout, Canva will automatically populate it with dummy photos and text. You can change any element or add more pages as needed.
Using Canva to Create a Lead Magnet
Using Piktochart to Create a Lead Magnet
Piktochart is similar to Canva. The free tool allows you to choose from a variety of free, pre-made layouts to create your lead magnet.
For example, you want to create an infographic. Piktochart will provide you with layout options. Just select one to enter the editor.
Using Piktochart to Create a Lead Magnet
Simply use the editor to change icons, text, and other elements to suit the story you want to tell with your infographic.
Using Smallpdf to Create a Lead Magnet
I'm also a big fan of Littlepdf. It's a great resource if you don't want to invest in a professional tool like Adobe.
Using Smallpdf to Create a Lead Magnet
If you want unlimited access to all the tools you see above, it only costs $6 per month. You can use it in a limited mode for free.
Create, edit, and convert PDF files to suit your lead magnet needs. It's a great way to customize your lead magnet for little or no cost.
Lead Magnet Checklist
When figuring out how to create a lead magnet, keep these important qualities in mind:
Ultra-specific
One big promise
Delivers on promises
Free and effective
Easy and quick to consume
Offers instant gratification
High perceived value
Converts leads into potential customers
Start using Hello Bar and turn your website visitors into leads today
If you're not a Hello Bar user yet, you're missing out on a fantastic lead capture opportunity. We've created a tool that allows you to surprise and delight your website visitors with amazing lead magnet offers.
Use the top bar, page grabber, or slider to capture email addresses from potential customers. Simply fill in the simple information needed to represent your audience, and customize the look and feel the way you want.
The best thing is that you can demonstrate your GDPR compliance and make your offerings more transparent to your readers. Simply enable GDPR in the Hello Bar interface.
Lead magnets are probably not the only thing you want to show your audience. That's okay, because with Hello Bar you can display other calls to action, too.
Let's say you want more Twitter followers. Just use the Social goal in Hello Bar and add the icon to the top bar.