Successful promotion on VKontakte: top 8 recommendations - image 7
In any VKontakte content, it is useful to insert “hooks” to other materials to maintain the audience’s interest.
Use social media managers to negotiate with influencers
The social network actively supports both popular and novice influencers. Beginners are offered training at the Authors' School and guides on blog development. Advertisers who want to better understand the blogger market can contact the social network's managers: they will help you understand current trends, formats, and names.
Exclusive content from famous bloggers such as Anton Shastun, Azamat Musagaliev and Olesya Ivanchenko is available on the VK Video platform.
One of the popular projects is the show "Natalnaya Karta", where the hosts analyze the guest's natal chart. This project has become an interesting example of combining a social network and a media project. Advertisers can contact the producers of "VK Video" to discuss creative advertising integrations into the show's content.
If you are interested in placing ads with personal video russia telegram data bloggers, it is also better to cooperate through social network managers. All VK influencers are part of the projectMedium Quality, and the terms of working with them through VKontakte managers are often more advantageous than direct agreements.
When publishing clips on social networks, it is important to respect copyright. To avoid sanctions, it is recommended to use only music from licensed libraries, otherwise the fine can reach 500 thousand rubles. Memes are also actively used to attract attention and create a viral effect, but they may also be subject to copyright. In recent years, especially after more than 500 lawsuits from the company "CD Land Contact» For brands and bloggers who used the image of Zhdun, the issue of rights to memes has become more acute.
The problem is that it is often difficult to track down the original creator of a meme in order to purchase the rights from them. And although the likelihood of fines for illegal use of memes is low, advertising agencies prefer to play it safe by warning clients about possible risks and transferring responsibility for the content to the clients.
Create horizontal videos to show behind the scenes of the process
Despite the clear focus on developing vertical video platforms, horizontal videos are still in demand.