Examples of error correction on different types of sites
Posted: Thu Jan 30, 2025 10:08 am
Online store website
Mistake: There is no clear understanding of how potential customers will be attracted and how the site will be integrated into the overall marketing strategy.
Correction:
Set key goals: “increase sales by 30% in 6 months.”
Conduct an audit of the product range: which products are the most profitable, which are popular.
Implement an analytics system to track key indicators (traffic sources, conversions, sales).
Use online advertising tools to attract potential buyers norway email list and track their effectiveness.
Services website
Error: The site has a vague description of services, the main competitive advantages are poorly defined. For example, a dental clinic simply lists services without specifying why it is better than others.
Correction:
Set a goal: “to receive 20 appointments per day through the site.”
Develop a unique value proposition (UVP): “Painless dentistry with guaranteed results.”
Optimize the website interface: add online booking, a procedure cost calculator, information about specialists and their qualifications, and chats for questions.
Develop a traffic attraction strategy: SEO, patient reviews, contextual advertising.
Catalog of goods of the manufacturer or supplier
Error: The catalog contains only a general list of products without detailed descriptions, technical specifications or tools for contacting the supplier.
Result of the error: Loss of interest from customers because they do not find enough information to make decisions.
Correction.
Mistake: There is no clear understanding of how potential customers will be attracted and how the site will be integrated into the overall marketing strategy.
Correction:
Set key goals: “increase sales by 30% in 6 months.”
Conduct an audit of the product range: which products are the most profitable, which are popular.
Implement an analytics system to track key indicators (traffic sources, conversions, sales).
Use online advertising tools to attract potential buyers norway email list and track their effectiveness.
Services website
Error: The site has a vague description of services, the main competitive advantages are poorly defined. For example, a dental clinic simply lists services without specifying why it is better than others.
Correction:
Set a goal: “to receive 20 appointments per day through the site.”
Develop a unique value proposition (UVP): “Painless dentistry with guaranteed results.”
Optimize the website interface: add online booking, a procedure cost calculator, information about specialists and their qualifications, and chats for questions.
Develop a traffic attraction strategy: SEO, patient reviews, contextual advertising.
Catalog of goods of the manufacturer or supplier
Error: The catalog contains only a general list of products without detailed descriptions, technical specifications or tools for contacting the supplier.
Result of the error: Loss of interest from customers because they do not find enough information to make decisions.
Correction.