What can you do?
Posted: Thu Jan 30, 2025 9:31 am
Urgency can be blocked in your customers' minds if you don't give them specific instructions on how to solve the problem.
Instead of giving vague instructions, tell them exactly what to do when the time comes, without fear of leading them toward specific actions.
6. Make your brain light up instantly
Several studies using magnetic resonance imaging have shown that our frontal cortex is highly active when we expect something.
Our midbrain lights up when we think about loan officer email list receiving something immediately. This is the part we want to light up.
[Tweet “There are few things our brains like more than immediate stimulation”]
What can you do?
Using words like “ instant ,” “ immediately ,” or simply “ fast ” activate the midbrain that makes us so likely to buy. Rather than “free” or “new,” the most persuasive word you can implement in your description is “ instantly .”
Neuromarketing experts say that the trick is to sell to the mind and not to people. Want to know more? Watch this video and learn how to win clients by affecting their minds.
7. Make enemies
Networking is a very important activity in the business world, but making enemies is just as important , especially if you want to generate a culture of addiction towards your brand.
In a highly controversial study entitled “Social Categorization and Intergroup Behavior,” social psychologist Henri Tajifel attempted to define how human beings were capable of committing acts of hatred and discrimination against the masses.
In the tests, participants were asked to choose between two objects or people that had no relation or connection. They were then divided into groups based on their choices.
Tajifel discovered that he could create groups of people who showed loyalty to their group and discriminated against others, even on the basis of the most trivial of differences .
When it came time to hand out actual rewards, subjects were highly biased toward their group mates and discriminated against giving rewards to so-called “others.”
What can you do?
You don't need a physical enemy, what you need is to oppose a belief or idea in a way that resonates with your customers. It's not always about finding an enemy among your competitors, but about associating yourself with certain ideals, distancing yourself from others.
It’s all about labeling your consumers (see Point 2). Some examples include how some clothing brands are “just for athletes” or how some beverage brands don’t make “light beer for wimps.”
Instead of giving vague instructions, tell them exactly what to do when the time comes, without fear of leading them toward specific actions.
6. Make your brain light up instantly
Several studies using magnetic resonance imaging have shown that our frontal cortex is highly active when we expect something.
Our midbrain lights up when we think about loan officer email list receiving something immediately. This is the part we want to light up.
[Tweet “There are few things our brains like more than immediate stimulation”]
What can you do?
Using words like “ instant ,” “ immediately ,” or simply “ fast ” activate the midbrain that makes us so likely to buy. Rather than “free” or “new,” the most persuasive word you can implement in your description is “ instantly .”
Neuromarketing experts say that the trick is to sell to the mind and not to people. Want to know more? Watch this video and learn how to win clients by affecting their minds.
7. Make enemies
Networking is a very important activity in the business world, but making enemies is just as important , especially if you want to generate a culture of addiction towards your brand.
In a highly controversial study entitled “Social Categorization and Intergroup Behavior,” social psychologist Henri Tajifel attempted to define how human beings were capable of committing acts of hatred and discrimination against the masses.
In the tests, participants were asked to choose between two objects or people that had no relation or connection. They were then divided into groups based on their choices.
Tajifel discovered that he could create groups of people who showed loyalty to their group and discriminated against others, even on the basis of the most trivial of differences .
When it came time to hand out actual rewards, subjects were highly biased toward their group mates and discriminated against giving rewards to so-called “others.”
What can you do?
You don't need a physical enemy, what you need is to oppose a belief or idea in a way that resonates with your customers. It's not always about finding an enemy among your competitors, but about associating yourself with certain ideals, distancing yourself from others.
It’s all about labeling your consumers (see Point 2). Some examples include how some clothing brands are “just for athletes” or how some beverage brands don’t make “light beer for wimps.”